Micro-Targeting Swimming Pool Owners with Young Children

May 24th, 2013 by

Memorial Day Weekend marks the unofficial start of Summer and for many homeowners, that will mean time in the Pool.

Swimming is a major part of summer fun, but the Consumer Product Safety Commission warns it can also be dangerous, even deadly, especially for very young children.

A report from CPSC finds that, on average, 390 children younger than age 15 drown in pools and spas every year.
3-in-4 fatalities are younger than five years of age.

The majority of incidents occur in backyard pools. While swimming pool owners with children can be as vigilant as possible, sometimes distractions happen and a tragedy occurs. There is nothing worse for a family or community.

When we talk about the ability of marketers to micro target their prospects, this is a great example of how owners of Pool Fence companies can select a targeted mailing list of Swimming Pool owners with children under 5 years old.

With list pricing that starts at $150.00, it’s the cheapest, most effective marketing option a Swimming Pool Fence company can buy!