Email marketing lists continue to play an important role in business building. This is true for campaigns that integrate email along with other media as well as for standalone email marketing campaigns.
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Business Email Marketing Lists – B2B email lists
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Consumer Email Marketing Lists – lists of email addresses of consumers
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Email Appending
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Email marketing lists build business.
E-mail is one of the most widely used (digital) tools for communication, organization, and marketing.
Just think, the first e-mail message was sent across computers in the early 1970s. Since then, e-mail has connected millions of people around the world. And, it has also become an essential part of our everyday personal and professional life. Even though there are lots of digital options available to users, email continues to flourish.
Lists of email addresses have also become a new type of digital currency. Valid e-mail addresses now function as logons for many online services such as banking and shopping.
According to Statista, the number of e-mail users worldwide stands at a record 4.03 billion. By 2024, this figure is projected to reach 4.48 billion. In the U.S., we estimate that there are 255 million email users.
Because of this, we know that email marketing continues to provide opportunity for marketers. In fact 48% of businesses surveyed are planning to increase their email marketing spend. And, lists of email addresses are becoming more of an option in the marketing list world.