DATA APPENDING

We can append & enhance your customer file with additional demographic, behavior and lifestyle information with our Data Appending service.

Remember, your customer list is like gold. You want to maximize it as much as possible. If you are trying to upsell your current customers, besides making sure you have all the correct address/phone information, you will want to find the right ones within your customer database to focus on.

For example, your Pool Dealership may be adding a new product: child safety fences. You only want to market to those customers who have young children. Our data appending system can show you exactly which of your customers have young children, so you can focus your marketing dollars just on this segment.

On the other hand, if you are thinking about whether you should add this product to the lines you already carry, by appending data to your customer list, you will know for sure how many of your customers might be prospective buyers.

You have many options of what kinds of information you can add to your file:

• Age
• Income
• Homeownership
• Age of Home
• Value of Home
• Presence of Children

We also offer pre-selected append “bundles”, that can help you tailor your Data Append

• Basic
• Digital Family
• Households Profile
• Household Insights
• Buyer Propensity
• Catalog/Retail/eTail
• Energy/Utilities
• Financial
• Healthcare
• Insurance
• Media
• Political Government
• Telco
• Travel/Gaming/Leisure

Data Appending Programs start at $500. Marketing Intelligence is priceless!