DATA APPENDING
ENHANCES YOUR FILES
We can append & enhance your customer file with additional demographic, behavior and lifestyle information with our Data Appending service.
Remember, your customer list is like gold. You want to maximize it as much as possible. If you are trying to upsell your current customers, you will want to find the right ones within your customer database to focus on.
For example, your Pool Dealership may be adding a new product: child safety fences. You only want to market to those customers who have young children. Our data appending system can show you exactly which of your swimming pool customers have young children, so you can focus your marketing dollars just on this segment.
On the other hand, if you are thinking about whether you should add this product to the lines you already carry, by appending data to your customer list, you will know for sure how many of your customers might be prospective buyers.
Lots of options to add information to your file:
- Age
- Income
- Homeownership
- Age of Home
- Value of Home
- Presence of Children
We also offer pre-selected append bundles
- Basic
- Digital Family
- Households Profile
- Household Insights
- Buyer Propensity
- Catalog/Retail/eTail
- Energy/Utilities
- Financial
- Healthcare
- Insurance
- Media
- Political Government
- Telco
- Travel/Gaming/Leisure
Statistics show that 87% of databases are incomplete. They are missing data, email addresses or telephone #s.
More Great Reasons to Append Data
- Enhance data integrity: Through the appending services you will get a complete and robust database. You can also get other demographic details of your prospects while appending – such as age, sex, income, credit score, etc.
- Address Integrity: Apart from adding the missing info you can also get your data corrected. Some of the errors may include obsolete locality names; misspelled information, old zip codes; fraud names and email addresses. Once the data is verified, your file will be accurate. As a result, your delivery rate will improve and your response rate will increase.
- Revive old contacts: It will help you in getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and more so that you can communicate even to old and lost customer contacts. The updated NCOA results will enable you to reach the ones who had moved out and re-touch them.
- Data Appending also helps to gain competitive advantage. For that reason, it may open doors to new ways of marketing. Similarly, you can save money, time and
- Affordable: Thousands of records are appended for just a couple of dollars. When compared to in-house costs that you will incur in updating your database, this one is among the cheapest ways and generates greater ROI.
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