Customer Loyalty is Something Money Can’t Buy
Is customer loyalty something that airlines can only buy with frequent flier miles? Or hotels with room stay points? The […]
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
Use a Lead Magnet to improve your Lead Generation
A lead magnet is anything offered for free in exchange for a recipient’s email address Using a free resource as a Lead Magnet is
Larry David’s Water Taste Test – #2
Larry David’s Water Taste Test – Video Clip #2 For Water Quality dealers, Larry David’s obsession with water is the
What is a Small Business – and how can marketers reach them?
What is a Small Business – and how can marketers reach them? I must get 15 calls a week from
How to Filter Yourself – courtesy of Larry David
In this video clip called How to Filter Yourself, we see that Larry David just can’t. While Curb Your Enthusiasm’s
What Is Agile Direct Mail and Why Do I Need It?
Agile direct mail means creating a direct mail campaign with the intent to be able to quickly adapt it to
Maximize Engagement across the Media Channels
Marketers need to maximize engagement across direct mail, email, telemarketing and social media if they want to increase their response
Outbound Marketing can bring in the leads
The term outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to
Using a Targeted Mailing List
We all know that Direct Marketing response is built on several key fundamentals: Using a Targeted mailing list Finding the
