National Water Quality Month
Every August, we celebrate National Water Quality Month—a time to recognize one of our most valuable resources and encourage homeowners to learn more about the water they use every day.
Why August Is One of the Most Important Months for Your Fall Marketing
The businesses that enjoy a busy fall usually don’t begin marketing in September—they begin in August. Here’s why planning ahead makes all the difference.
America at 250: From the First Census to Today’s Data-Driven Nation
As America celebrates 250 years of independence, it’s worth remembering that of the 1790 U.S. Census to today’s population of more than 342 million, this one of the nation’s first priorities was understanding its people. From the first data collectors, these records tell the story of how data has helped shape America—and why good information still matters.
Looking for an Alternative Source for Homeowner X-Date Lists?
Homeowner X-Date Lists help agents concentrate their marketing dollars on homeowners who are more likely to be receptive to insurance offers.
Insurance Agents Need to Market Their Value in 2026
Insurance agents must market more than price in 2026. Learn how relationship-based marketing, life-stage targeting, and direct mail help agents build trust and generate leads.
Data Dale’s Mortgage Trends – June 2026
The best prospects aren’t defined by age or generation. They’re defined by timing. This article explores life stage marketing—and why reaching people during key moments leads to better results with smaller, smarter lists.
Life Stage Marketing: Reaching People When They’re Ready to Buy
The best prospects aren’t defined by age or generation. They’re defined by timing. This article explores life stage marketing—and why reaching people during key moments leads to better results with smaller, smarter lists.
New Homeowners Are Back: Why Spring Is an Awesome Time to Market
Spring is when new homeowner activity surges—and decisions happen fast. Here’s why the first 30–60 days matter and how smart marketers take advantage of this critical window.
Direct Mail & the 25–34 Homeowner
25–34 year old homeowners are engaging with direct mail more than expected. Here’s why—and how to reach them at the right moment.
It’s All About the Data—Until It Isn’t | Why Marketing Data Accuracy Matters
Personalization can be powerful—until one small data mistake changes everything. A real-world example of how even great marketing can fall apart when the data isn’t right.
