September is Life Insurance Awareness Month — and for insurance agents, it’s an ideal time to start a conversation with consumers about financial protection. Dataman Group can help you build a targeted Life Insurance Prospect List based on the audience and geographic market you want to reach.
Every August, we celebrate National Water Quality Month—a time to recognize one of our most valuable resources and encourage homeowners to learn more about the water they use every day.
The businesses that enjoy a busy fall usually don’t begin marketing in September—they begin in August. Here’s why planning ahead makes all the difference.
As America celebrates 250 years of independence, it’s worth remembering that of the 1790 U.S. Census to today’s population of more than 342 million, this one of the nation’s first priorities was understanding its people. From the first data collectors, these records tell the story of how data has helped shape America—and why good information still matters.
Homeowner X-Date Lists help agents concentrate their marketing dollars on homeowners who are more likely to be receptive to insurance offers.
Insurance agents must market more than price in 2026. Learn how relationship-based marketing, life-stage targeting, and direct mail help agents build trust and generate leads.
The best prospects aren’t defined by age or generation. They’re defined by timing. This article explores life stage marketing—and why reaching people during key moments leads to better results with smaller, smarter lists.
The best prospects aren’t defined by age or generation. They’re defined by timing. This article explores life stage marketing—and why reaching people during key moments leads to better results with smaller, smarter lists.
Spring is when new homeowner activity surges—and decisions happen fast. Here’s why the first 30–60 days matter and how smart marketers take advantage of this critical window.
25–34 year old homeowners are engaging with direct mail more than expected. Here’s why—and how to reach them at the right moment.
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