Why New Homeowners Are Top Insurance Prospects

When someone buys a home, their insurance needs change—fast.

Whether it’s homeowner’s insurance, life coverage, auto updates, or bundling options, these buyers are actively shopping. That’s why new homeowners are some of the most responsive insurance prospects you can target.

🔍 Did you know?
– Over 5 million homes are sold in the U.S. each year. That’s millions of new households that need insurance coverage right now.
– 72% of new homeowners shop for a new insurance provider within 90 days of moving.
– 58% of buyers under 45 prefer to bundle home and auto insurance—creating a perfect cross-sell opportunity.
– According to the NAIC, 38% of new homeowners are unsure about what their home insurance actually covers. That’s your chance to educate—and win the business.

Accurate Data. Targeted Timing.

With our New Homeowner Lists, you’re not guessing. You’re marketing smarter.

We track verified, recently recorded home purchases and deliver:
– Full name & address
– Exact move-in date
– Property details (sale price, square footage, etc.)
– Optional filters: age, modeled credit, income, children, language preference, and more

You can use this data to personalize your offers—whether it’s a postcard, email, or outbound call. Want to highlight bundled discounts for young families? We can filter for that. Want to target high-income homeowners in specific zip codes? Done.

Timing is Everything

Direct mail works best when it hits at the right time. Reach out right after the move, when insurance is top of mind—and before your competitors get there.

Let us help you stay ahead with custom, accurate lists updated weekly. The earlier you reach them, the better your conversion rate.

Dataman Group’s New Homeowner Lists for insurance agents gives them the edge over their competition.

There are so many products an insurance agent can market to New Homeowners:

• Homeowner insurance
• Auto Insurance
• Mortgage Protection Insurance
• Life Insurance
• Personal Umbrella Policies
• Health Insurance
• Disability Insurance

New Homeowner lists are one of the top lead generators for Insurance agents and success depends on the particular product and pitch.

If you click on the insurance types listed above, you will reach a page with tips and best practices.

Consider a New Homeowner Hotline Service to Stay on top

Insurance agents should maximize what they are spending on their New Homeowner list. Even if it $50.00 per month, agents should work that list and market multiple products.

Example – many New Homeowners probably have no idea why they should consider a personal umbrella policy. Many new homeowners don’t even know that they absolutely need life insurance to protect their families in the event of the worst-case scenario.

Market to these New Homeowners more than once. Let them know about the different products you offer. This is the best way to increase brand awareness of your agency and the services you provide. Even if they don’t need your services right now, when the time comes,you want your agency front and foremost in your prospect’s minds!