Special Lists for Specialty Dental Practices:

  • Pediatric Dentists love our Children Turning 1 list . We suggest this for baby’s first dental visit. We also recommend families with children 5-14 years old to market Sealants. (Read the NY Times article on 9/22/16)
  • Orthodontists mail to families in their markets with children turning 7 years old. A birthday card to this demographic will give an Orthodontist entrée into this special niche market.
  • Cosmetic Dentists have great success with college graduates looking for jobs. They also do well with singles looking to find soul mates and affluent individuals looking to improve their appearance.
  • Prosthodontics can reach out to individuals who have self-reported that they have Gum Problems. We also know that Diabetics are likely prospects as well.

Want more information on putting your mail campaign together? Just click on our latest white paper on Dental Marketing.Click Here for the link. Dental Marketing – White Paper. You might also want to read about the  difference between Dental Marketing & Dental Advertising.

Direct Mail is the #1 Channel to Find New Dental Patients – Click Here to Read Why

How do you know how much to spend on marketing?

Dentistry is all about recurring revenue and acquiring quality new patients worth the initial investment.

  • Cost Per Acquisition – $150 – $300 per dental patient
  • Year one as new patient spend averages $700-$1250
  • Average dental patient stays with a practice for 7-10 years
  • Average Patients spend – $653 per year (ADA average – 2016)
  • a new patient will generate at least $4500 in revenue (excluding referrals) in their lifetime with a practice

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