Finding new dental patients continues to be a priority. There was a survey of more than 7,500 dentists who were asked about the greatest challenge their practice faces. The overwhelming response (2 to 1) was new patient flow. A healthy practice should be seeing an average of 25 new patients per month per doctor.
Approximately 75% of these should come as referrals from existing patients. The others need to come from the Practice’s marketing efforts.
For new dental patient acquisition, direct mail remains the top prospect medium. This allows dentists to target the top prospects in their area with a compelling offer to attract them to their practice.
Find New Dental Patients with these top New Patient Prospects:
There are several key markets that bring in patients year-in, year-out:
- New Movers is the most widely-used dental prospect list. A New Mover list provides dental practices with a continuous opportunity to reach new households as they move in. Many practices mail to New Movers on an on-going monthly basis. This way they can generate new patients that will stay with their practice for years. According to a study by Zillow, 70% of New Movers will want to find a dentist in the first 6 months they are at their new address.
- Selected Demographic mailings to targeted households. Usually, dental practices mail to a 5 miles around the practice, focusing on females who are the decision makers in the household. Many dental practices also request to have email addresses appended to their lists. This way you can reach people in more than one marketing channel. This will improve your name recognition and branding in the marketplace.