Pet Owners marketing lists are a great source of new prospects for fencing, air duct cleaning, pet doors, screened-in porches, and custom dog houses. There is nothing an affluent pet owner won’t do for Fido.  And, nothing Fido won’t do for their owners.

On average, Pet Owners spend $1,600.00 per year on their Dogs, $1,200 per year on their Cats.

Pet owner marketing lists have always been a mainstay in the home improvement industry. In fact, many home improvement companies target pet owners in their marketing. That’s because affluent pet owners will not hesitate to spend whatever it takes to keep their pet happy. And affluent empty-nesters are the top prospect group.

Empty-Nesters Treat Their Pets Like their Children

Empty-nesters have been reported as the largest spenders on pet-themed home improvements.  We know that affluent empty-nesters will spare no expense for the care & comfort of their pets. This list gives home improvement dealers a creative invitation into their home and thought process. In fact, the pet owners of today seem to blur the lines between children and pet dogs in many ways. For example, 81% of those surveyed consider their dogs to be true family members, equal in status to children. It appears that dogs have become such an important part of the family that 54% of Americans now consider themselves to be “pet parents” rather than “pet owners”. The research shows that pets have become such an important part of the family that more than half of the dog owners (58%) are comfortable using nicknames for themselves such as “Mommy” and “Daddy” when talking about themselves in reference to their dogs.

Marketing Tip

An over-sized postcard with a great photo of a dog, mailed to dog owners will definitely generate attention. In terms of offer, consider including a pet-themed premium. For example, if you’re mailing to dog owners, consider offers like a dog chew toy, gourmet dog treats or a dog grooming brush.

In terms of branding – if your company features an animal on your truck, you will definitely want to target market to this very niche group. Dog owners always want to talk to other dog owners.

Options on our Pet Owners Marketing lists

• Homeownership
• Home value
• Dog, cat, bird or all Pets
• Home owner age
• Estimated household income
• Modeled credit score
• presence of scrubbed telephone #

Just to give you some numbers to help put pet ownership in perspective, here are some statistics you should consider.

Top Pet Statistics

• The value of the pet industry in the USA reached approximately $99 billion last year.
• Only 2.1% of all pets in the USA are insured.
• Dogs are the biggest influence driving first home purchases among millennials.
• More than half of millennial pet owners buy their pets gifts at least once a month.
• In the past 10 years, American pet spending has more than doubled.
• 45% of American pet owners spend the same amount of money or more on their pets’ healthcare as they do their own.
• One in 10 American pet owners are putting off having kids or more children because of pet expenses.

Dogs are influencers

You did notice the 3rd bullet point on the list? Dogs being the influencer for first time home purchases. Just think about it, millennials and younger generations are willing to buy a house with a backyard just for their dog to run around. Rather than getting married or having kids, needing more space for their pets (dogs specifically) is the main reason a third of millennials cite for purchasing their first home. For those yet to purchase a home, nearly 42% admitted that their pet or the desire to have one would be a key factor in their decision to buy a house.

With this in mind, can you imagine how much Americans spend to upgrade their homes for their pets? The answer – is a lot! That’s why pet owner marketing lists are so responsive in the home improvement industry. In fact, in the water quality market, there is a special drinking water test used during the home visit. It’s just as important for dogs to have quality water as it is people!

Marketing to pet owners gives home industry marketers a unique marketing edge. Using a pet owner marketing list, combined with the right message, creative, photo and offer that relate to pets sets a business apart from the others. And lets the diehard pet owner know that they can do business with a company who loves their pets, too.