Our Golden Homeowners, Boomers, Active Adults and Senior Mailing Lists Maximize Your ROI

Our Golden Home owner mailing list options will help you reach potential customers who need your products and services. These lists are perfect for the healthcare industry, long-term care insurance providers, mortgage companies and the travel industry.

If you’re tired of paying big money for senior mailing lists that don’t produce, we don’t blame you. For that reason, we offer only the best Boomers, active adults, seniors and reverse mortgage prospect lists. Because of this, our Golden Homeowner mailing list options will help you get the response rate you’re looking for.

Great Target-ability

You can target by age, income, location, ethnicity, and previous purchasing behavior. Be sure to take a look at the elements you can choose from. They are listed below. As a reminder, it’s vital to test different elements to see which work best with your offer. Certainly, the ability to test, tweak, and refine your criteria is one of the top pillars of direct marketing.

First of all, the Golden Homeowners list helps you reach seniors who own their own homes or condos. These are perfect Reverse Mortgage prospects.  Then, many marketers are overlaying our Discretionary Spend Index onto the Golden Homeowner database. Because of this, they can target seniors with high net worth or estimated annual discretionary income. Consequently, you can target individuals who may be looking for CCRC or independent living services.

Our lists of Boomers, active adults and seniors can be segmented in many ways. As a result, you can fine tune to your heart’s content!

Golden Homeowner Selects

• Head-of-household or first available age
• Presence of spouse, age, gender
• Dwelling type
• Estimated household income
• Home value
• Net Worth / Income Producing Assets
• Annual Discretionary Spending
• Ethnicity
• Lifestyle Preferences (travel, healthy living, cultural arts interest, sports)
• Telephone numbers

Our telemarketing data is scrubbed against the Do Not Call. For that reason, you can call with confidence.

Consumers over 65 year are the fastest growing population segment in the U.S.

The 65+ market accounts for 51% of all consumer expenditures. According to the AARP and the Pew Report

• There are 62 million adults age 65+ un the United States, about 18% of the population.
• Roughly one-in-five Americans ages 65 and older were employed in 2023
• The 65+ market is projected to grow to 84 million by 2054. That’s nearly triple the growth of the 18-49 market.
• Boomers command 71% of all of the nation’s wealth.
• The 65+ market make 39% of all online purchases.
• Boomers account for 51% of entertainment spending. Similarly, 57% of big ticket purchases, including new cars.
• 80% of Golden Homeowners have paid off their mortgages

These are affluent adults with assets, income, and willingness to spend it.  For that reason, this makes them excellent prospects for many different offers.

The spending power of Golden Homeowners is highly sought-after by most direct marketers. Therefore, if you’re looking to maximize your marketing dollars, you can rely on our Golden Homeowners mailing list.

Who Markets to Golden Homeowners?

• Insurance
• financial services
• healthcare
• travel
• catalogs
• retail
• home improvement
• long-term care insurance
• medicare supplements
• reverse mortgages

There is a broad list of elements you can use to qualify your data. Hence, if your company offers a product or service aimed at the senior market, this list is for you.

Append Email Addresses

Golden Homeowners are also big users of Facebook. We can append email addresses to your list so you can upload them into Facebook for extra visibility. This is done as an after-market process. Just ask your rep for more information.

Turnaround

2 Hour turnaround on most Golden Homeowner lists.  This way, we can email the data to you in excel or formatted for avery labels.

Want More Info?

The US Census Bureau offers more information about the number of seniors in the U.S.