Our Golden Homeowners, Boomers, Active Adults and Senior Mailing Lists Maximize Your ROI
Our Golden Home owner mailing list options will help you reach potential customers who need your products and services. These lists are perfect for the healthcare industry, long-term care insurance providers, mortgage companies and the travel industry.
If you’re tired of paying big money for senior mailing lists that don’t produce, we don’t blame you. That’s why we offer only the best Boomers, active adults, seniors and reverse mortgage prospect lists. Because of this, our Golden Homeowner mailing list options will help you get the response rate you’re looking for.
Great Target-ability
You can target by age, income, location, ethnicity, and previous purchasing behavior. Be sure to take a look at the elements you can choose from. They are listed below. As a reminder, it’s vital to test different elements to see which resonates best with your offer. The ability to test, tweak, and refine your criteria is one of the pillars of direct marketing.
The Golden Homeowners list helps you reach seniors who own their own homes or condos. These are perfect Reverse Mortgage prospects. You can also refine the list to target individuals who may be looking for CCRC or independent living services. Many marketers are overlaying our Discretionary Spend Index onto the Golden Homeowner database. Because of this, they can target seniors with high net worth or estimated annual discretionary income.
Our lists of Boomers, active adults and seniors can be segmented in many ways. As a result, you can fine tune to your heart’s content!
Golden Homeowner Selects
- Head-of-household or first available age
- Presence of spouse, age, gender
- Dwelling type
- Estimated household income
- Home value
- Net Worth /Income Producing Assets
- Annual Discretionary Spending
- Ethnicity
- Lifestyle Preferences (travel, healthy living, cultural arts interest, sports)
- Telephone numbers
Rest assured that our telemarketing data is scrubbed against the Do Not Call. This way you can call with confidence.
Consumers over 50 year are the fastest growing population segment in the U.S.
The 50+ market accounts for 51% of all consumer expenditures. According to the AARP:
- The 50+ market will grow by 15 million over the next 10 years. That’s nearly triple the growth of the 18-49 market.
- Boomers command 71% of all of the nation’s wealth.
- The 50+ market make 39% of all online purchases.
- Boomers account for 51% of entertainment spending and and 57% of big ticket purchases including new cars.
These are affluent adults with assets, income, and willingness to spend it. For that reason, this makes them excellent prospects for many different offers.
The spending power of Golden Homeowners is highly sought-after by most direct marketers. This is why leading companies looking to make the most of their direct response dollars rely on our Golden Homeowners mailing list.
Insurance, financial services, healthcare, travel, catalogs, retail, home improvement all market successfully to this group. Golden Homeowners are also great prospects for long-term care insurance, medicare supplements and reverse mortgages. Due to the broad range of elements you can use to qualify your data, if your company offers a product or service aimed at the senior market, this list is for you.
Append Email Addresses
Golden Homeowners are also big users of Facebook. We can append email addresses to your list so you can upload them into Facebook for extra visibility. This is done as an after-market process. Just ask your rep for more information.
Turnaround
2 Hour turnaround on most Golden Homeowner lists. We can email the data to you in excel or formatted for avery labels.
The US Census Bureau offers more information about the number of seniors in the U.S.