Non-Profit
Direct Marketing
Case Study
his non-profit direct marketing case study article will give you an idea of a real Direct Marketing Success for a Non-Profit. Let’s examine how First Hug used direct marketing to build awareness of their agency.
Each year in Israel, about 300 babies are abandoned in hospitals throughout the country. A nonprofit organization called Hibuk Rishon (First Hug) is dedicated to providing those babies with the warm human contact they need in the critical first weeks and months of life.
For that reason, to raise the needed dollars to support this, Hibuk Rishon needed to make their case.
Build Awareness
To build awareness, First Hug turned to Tel Aviv ad agency BBR Saatchi & Saatchi.

“We were asked to call attention to First Hug activities and raise the level of donations to the organization,” said Yossi Lubaton, CEO of BBR Saatchi & Saatchi. “People were not familiar with the association, let alone its activities. For that reason, they didn’t necessarily feel a connection to the abandoned babies because it’s something that’s beyond them. Hence, that was something they needed to change”
The agency team knew that people feel a stronger connection to things that are tangible to make their case: “Abandoned babies are not just a statistic in some report,” says Lubaton. “They are real and defenseless and in need of people’s help.” To rectify this, they turned to direct marketing to Build Awareness.
Grab Their Attention
The PSA campaign included printing lifelike photos of babies on doormats and then, leaving them at people’s doorsteps. The message read: “Every year hundreds of babies are abandoned in Israel. You can help them.”
As a result, when people opened their front doors in the morning, these doormats grabbed their attention right away.
Likewise, response soared. First Hug got a 162% increase in the number of calls made to their hotline as a direct result of this campaign, . They also received a steady rise in the level of donations made to the agency. Certainly, you can see that this is a real-life story of a direct marketing success for a non-profit.
They have a fairly extensive Facebook page.
Non-Profits always need to remember to tug at their prospects heartstrings. Be unique. Above all, use compelling photos help make your case.
Request Your FREE List Count
By checking this box, I consent to receive Conversational SMS from Dataman Group. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit our Privacy Policy and Terms and Conditions Page.
Ally2025-03-13Trustindex verifies that the original source of the review is Google. I am very pleased with setting up my account. I spoke with Scott, he was extremely helpful and patient with me with all of my questions. The customer service is top notch! I did a lot of research on this topic and Dataman group was the most affordable and flexible with anything I needed. I will forever recommend Dataman Group to everyone that needs these services. Ryan Meyers2025-01-04Trustindex verifies that the original source of the review is Google. I have used Dataman Group direct multiple times now, and every time has been a fantastic experience! Their team is always super responsive and extremely fast to get me what I need. The lists I have purchased have proven to be very affordable, accurate and easy to implement into my marketing system. I would highly recommend Dataman Group Direct to anyone!! Timothy Marshall2024-09-05Trustindex verifies that the original source of the review is Google. It is always a pleasure to work with them. They are timely and very knowledgable. Tara Hamilton2024-08-29Trustindex verifies that the original source of the review is Google. Dataman is great to work with. We outsource several lists, and Dataman is our top producer. Highly recommend them. Great customer service and Scott is amazing!! Jeff Weaver2024-03-14Trustindex verifies that the original source of the review is Google. Scott Filhaber, VP of Sales & Marketing, was a tremendous help. It was clear he was only interested in helping me not just selling a list. DMG is interested in long term relationship, not just hocking lists. His knowledge and expertise are awesome. Ali Nezar (Ali Baba)2024-01-25Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is Amazing ! The lead quality is good as well as the customer service. Highly Recommend !!! Danielle Wallace2024-01-08Trustindex verifies that the original source of the review is Google. Scott is so helpful and knowledgeable. He took lots of time to make sure I got the help and support I needed. He and his team are very responsive and go above and beyond to make sure you're happy and taken care of!!!! Rebecca Bowland2023-12-28Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is an absolute rockstar! The rest of the team when he is unavailable is always amazing too. The lead quality is top notch as well as the customer service. Thanks you guys! You are an absolute asset to our business.