Grab Their Attention

The PSA campaign included printing lifelike photos of babies on doormats and then, leaving them at people’s doorsteps. The message read: “Every year hundreds of babies are abandoned in Israel. You can help them.”

As a result, when people opened their front doors in the morning, these doormats grabbed their attention right away.

Likewise, response soared. First Hug got a 162% increase in the number of calls made to their hotline as a direct result of this campaign, . They also received a steady rise in the level of donations made to the agency. Certainly, you can see that this is a real-life story of a direct marketing success for a non-profit.

They have a fairly extensive Facebook page.

Non-Profits always need to remember to tug at their prospects heartstrings. Be unique. Above all, use compelling photos help make your case.