Hispanic Homeowners are great water treatment prospects.

Hispanic households represent one of the fastest-growing and most valuable market segments in the U.S.—especially when it comes to healthy home upgrades like water treatment systems.

Fast Facts:

• As of 2024, Hispanics make up 19.1% of the U.S. population, according to Pew Research.

• They are the second-fastest-growing racial or ethnic group, growing at 2% annually.

• In states like California, Texas, Florida, New York, and Georgia, the percentage is much higher—and so is the potential.

• Home ownership numbers keep rising!

Why Hispanic Homeowners Are a Great Fit for Water Dealers:

• Research shows Hispanic consumers are more likely to respond to direct marketing—15% vs. 11% in the general population (Simmons Research).

• A growing number are college-educated, and health-conscious:
  Nearly 3 in 4 Hispanic Millennials are buying healthier food and beverages (Nielsen).
  Families are prioritizing wellness, safety, and smart home upgrades like water filtration.

Hispanic New Homeowners Are Even Hotter Prospects

New homeowners are actively setting up their homes, and filtering their water is often high on the list. We can help you target Hispanic New Homeowners by geography. Note: not available in every market. Ask your Dataman Group rep for counts in your market.

Customize Your List with Demographics

• Age

• Dwelling type (single-family / condo)

• Household income

• Home value

• Net worth 

• Email addresses

• Modeled credit score

• Telephone numbers 

• Cell phone #s

Bonus Tip:

You can still layer in your usual water dealer selects—like modeled credit, income, and home value—to pinpoint your best-fit prospects.

Fast Turnaround:

Most lists are delivered via email within hours.