Pre-planning contracts are a tremendous source of income to Funeral Homes, Cemeteries and Memorial Chapels. This is a big ticket item. You absolutely cannot simply wait for the phone to ring. You need to aggressively seek out and pursue new clients. This means selecting a specialized list of prospects designed for funeral homes and chapels.
If you are a small, family-owner funeral home, we have tips to help you compete against the big brands.
At Dataman Group, we understand your direct marketing needs. We know the difference between a Pre-Need prospect and an At-Need prospect. If your cemetery focuses on Green Burials, we can help you reach Green Households. If your focus is on Veterans, we will put you in touch with Veterans.
Let us work with you to target the best possible prospects for your programs. If you are marketing Pre-Need, we can pinpoint those households with the dollars and disposition for making advance arrangements. If you are marketing At-Need, you need to consider the latest shifts in Google PPC.
BTW – read this article about the latest trends about why a family chooses a particular funeral chapel for at need.
Cemeteries and Funeral Homes can select their prospects by
- Age & income
- Golden Homeowners / Senior Homeowners
- Marital status
- Presence of Life Insurance
- Individuals with Long Term Care
- Disposable Spend Dollars
- High Net Worth
- Select / omit by ethnicity
- Select / omit by Religion
- Eco-Consciousness **if you market Green Burials – this list is for your cemetery!
- Final Expense Prospects