Pre-planning contracts are a tremendous source of income to Funeral Homes, Cemeteries and Memorial Chapels. This is a big ticket item and you cannot simply wait for the phone to ring. You need to aggressively seek out and pursue new clients by selecting a specialized list for funeral homes and chapels.
Find Out About the Pre-Need Buyers in Your Area and get an idea of the cost. No obligation. Call us today at (800) 771-3282 or fill out this form and we’ll call you.
At Dataman Group, we understand your direct marketing needs. We know the difference between a Pre-Need prospect and an At-Need prospect. If your cemetery focuses on Green Burials, we can help you reach Green Households. If your focus is on Veterans, we will put you in touch with Veterans.
Let us work with you to target the best possible prospects for the programs your Cemetery or Funeral Home is offering. If you are marketing Pre-Need, we can pinpoint those households with the dollars and disposition for making advance arrangements. If you are marketing At-Need, you need to consider the latest shifts in Google PPC and read this article about the latest trends about why a family chooses a particular funeral chapel for at need.
Cemeteries and Funeral Homes can select their prospects by
- Age & income
- Golden Homeowners / Senior Homeowners
- Marital status
- Presence of Life Insurance
- Individuals with Long Term Care
- Disposable Spend Dollars
- High Net Worth
- Select / omit by ethnicity
- Select / omit by Religion
- Eco-Consciousness **if you market Green Burials – this list is for your cemetery!
- Final Expense Prospects
Download Datadale’s presentation at the New Jersey State Funeral Directors conference, Sept 26-27, 2017Atlantic City, NJ Lead Generation: Blending multiple channels to reach the best prospects for your funeral home or cemetery This presentation gives death care marketers the tools to maximize their lead generation efforts by fine-tuning their best prospects and using the top channels to reach them. Marketers will find a myriad of both at need and pre-need marketing tips they can use to increase the number of leads they bring into their funeral home or chapel.
Read DataDale’s latest article, printed in Winter 2018 FCCFA Chronicle – Marketing Trends for 2018 in the Death Care Industry
Want to download DataDale’s presentation from the ICCFA Conference ? Bringing Leads Into Your Sales Pipeline – Lead Generation for Funeral Homes & Cemeteries. Also, check out some of these photos from the presentation.
Want to read more of DataDale’s articles?:
- “How To Brand your Cemetery or Funeral Home”, printed in November 2018 ICCFA Magazine
- “Creating an at-need Marketing Strategy”, printed September 21, 2018
- “Marketing Trends for 2018″ – printed in Winter 2018 ICCFA Magazine
- “Generating Leads for Preneed vs At Need Sales“, printed November 2016.
- “Planning an Effective Pre-Need Marketing Campaign“, printed January 2015, ICCFA Magazine
- “Marketing to Death”, printed in the August-September 2014 issue of ICCFA Magazine.
BTW – Have you read DataDales’ Blog on the ICCFA website? There are lots of entries, ranging from tips on telemarketing to direct mail to social media. This week’s ICCFA Blog is: What are the best times to post on Facebook?
*Are you aware that we can eliminate your own customers from your prospect list saving you from marketing to individuals you already know? It’s a great savings.
We are members of the International Cemetery, Cremation & Funeral Directors Association (ICCFA) and the Florida Cemetery, Cremation & Funeral Association (FCCFA). We’ll be glad to help you plan your marketing outreach campaign.
Call the professionals at Dataman Group Direct at (800) 771-3282. We’ll help you find the best prospects in your area for your pre-planning program. Let us provide you with a free analysis to show you what’s available in your market by zip-code, county, city or a radius around your locations.
Your success is our success.
BTW – This is very cool. The Ronald Reagan Presidential Foundation ordered these beautiful custom program tassels from our friends over at Tassel Depot. Www.tasseldepot.com