On-line shoppers aren’t just browsing—they’re buying.

According to Forbes, over 80% of U.S. consumers shop online, and more than 263 million Americans (about 80% of the population) made at least one online purchase in the past year. That number keeps climbing—projected to reach over 290 million by 2027.

For marketers, this means opportunity.

Online shoppers are proven buyers who respond to relevant offers, especially when they match their shopping behavior or lifestyle.

At Dataman Group Direct, our Online Shopper Mailing Lists are built from multiple behavioral databases, transactional purchase data, and modeled credit information. These are people who are actively spending online—across categories like apparel, beauty, electronics, pet products, health supplements, home goods, and more.

Why Use an Online Shopper List?

✅ Reach consumers with a high likelihood of conversion

✅ Target buyers by category: fashion, health, electronics, pets, fitness, and beyond

✅ Choose the channel—direct mail, email, or phone

✅ Tap into modeled credit data to target high-spending consumers

✅ Stay ahead of your competition by marketing to buyers, not browsers

Whether you’re running a catalog campaign, launching a subscription box, or just looking to boost ROI on direct mail, these lists give you the precision you need.

We’ll help you segment the right audience based on purchase habits, product interests, and spending behavior—so your message lands where it matters.

Use Direct Mail to Send People to Your Website

Even Amazon is using direct mail to drive shoppers to their website for Holiday Toy shopping this year. We all know that the key to response is driving shoppers from one marketing channel to another and our on-line shoppers and buyers lists gives marketers an edge.

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We also have specialized lists of mail order responders who buy products on-line.

Some of the on-line shoppers and buyers categories we offer are:

• Buy Gifts
• Buy Clothes
• Buy Books
• Buy Music
• Buy Travel
• Trade Stocks/Bonds
• Do Banking/Financial Services on-line

Plus, we also offer:

• Families who are on-line
• Golfers with on-line access
• On-line user by age, income and home ownership

Be as specific as you want! Your best opportunity to reach this important market group is by using our on-line shoppers and buyers lists.

Call us at (800) 771-3282 and let us provide you with additional information