Reach the Underbanked: A Growing Market with Big Potential

More than 5.9 million U.S. households are considered underbanked, meaning they have a checking or savings account but still rely on alternative financial services like payday loans, money orders, or check-cashing services. This is a responsive, underserved market—and one that’s ready for the right offers.

At Dataman Group, we help you connect with these households through highly targeted mailing, telemarketing, and email data. If you offer financial solutions, prepaid cards, credit repair, or alternative lending services, this list can be a game-changer.

Why Target  Underbanked Households?

– Underserved = Opportunity: Many of these consumers are actively looking for better financial tools and access to credit.

– High Engagement: They’re more likely to respond to direct mail and phone outreach because traditional banks often overlook them.

– Niche Offers Work Best: Think reloadable debit cards, second-chance banking, installment loans, or insurance products that don’t require a bank account.

What’s in the Underbanked List?

Our data includes:
– Name and postal address
– Age and income modeling
– Ethnicity and language preference
– Household size and presence of children
– Credit profile modeling (subprime to near-prime)

We offer multichannel options—including postal, phone, and email—so you can reach your audience where they’re most responsive.

Use Cases

– Prepaid debit card offers

– Alternative lending promotions

– Credit repair or credit education

– Insurance products like final expense or hospital indemnity

– Utility services for customers without traditional billing options

Ready to Get Started?

This is a high-response list with a proven track record. Whether you want to run a direct mail campaign or build a call center outreach, we can help you reach underbanked consumers who need what you offer.

Call Dataman Group today at 800.771.3282 or use our Online Count & Order Tool to build your own list. Remember – cell phone #s and email addresses are only available through our office.