The Real Truth About Word of Mouth
Leads- leads- leads. That’s the old saying? The best leads comes from word of mouth. While this does have some […]
December Business Prospecting: If You’re Not Selling You’d Better Be Marketing.
Don’t look at December as ending the year….but assessing where we are and how we’re planning to start the New
Home Improvement Company Marketing – Key Consumer Touchpoints
I read some great information about LeafGuard, a company that manufactures and installs gutter guards. For people who don’t know
November is Long Term Health Care Awareness Month
Nowadays, as people live well into their 80s and 90s, the need for long-term health care has increased tremendously. While
Mail Me a Sample
Sometimes I think companies just overkill. Burt’s Bees is planning to spend an “undisclosed sum” on a marketing campaign geared
Millennials Are Waiting to Buy Homes
Surveys continue to show that millennials continue to delay homeownership. Millennials, born between 1980-1993, represent that largest generational age segment
Hospital Marketing Social Media vs Direct Mail
Lots of dialogue in the Hospital marketing field. What’s better social media vs direct mail? Helen Greg posted this list
Cold Calling is a Journey, not a Destination
Let’s not kid ourselves, cold calling can be a miserable experience. If it’s quiet in the office, I tell our
Ask DataDale - The Dataman Group Blog, Mortgage Marketing Blog
The Fannie Mae 2014 National Housing Survey – What Can We Learn?
The mortgage industry has been pretty quiet the last few years…but we are finally seeing a resurgence in direct mail
What’s the Real Rate of Return on a Direct Mailing?
Every day, people ask me about the average response from a direct mailing. And, I typically answer this question the
