BEHAVIORAL & LIFESTYLE INFORMATION THAT HELPS YOU DEFINE YOUR TARGET

The Behavior Bank lifestyle & behavioral mailing list database provides a dynamic set of life-style, behavioral, and demographic data on more than 53 million U.S. households… data that can help you locate prospects for your product or services. These specialized lifestyle mailing lists let you customize your selects to match your offer.

Whether you’re marketing golf equipment or computers, kitchen appliances or commodities, success means delivering the right offer to the right audience. And for that, you need to know your prospects – their interests, activities and lifestyles!

Behavior Bank is composed of responsive consumers who have completed surveys on their brand preferences, computer ownership, leisure activities, pet ownership, occupations, diet and fitness, financial products, reading preferences, and more.

Plus, the Behavior Bank can keep providing you with access to fresh, new names. Data on more than 800,000 names are added to the file each month, often updating existing households in our file with additional lifestyle information making this mailing list the most robust file available.

The Behavior Bank questionnaires are distributed via direct mail, co-ops, magazine inserts, package inserts as well as several on-line vehicles.

You can customize the list that best suits your needs by mixing and matching the different categories. The experienced list professionals at Dataman Group will help you maximize your response rate by creating the customized Behavior Bank list that’s right for you!

There are more than 300 individual categories including:

  • Contact Lens and Eyeglass Wearers,
  • Smokers,
  • Allergy & Ailment Sufferers,
  • Users of specific Hand & Body Lotions,
  • Users of specific Prescription Drugs,
  • Beer Drinkers,
  • Panty Hose Buyers,
  • Grandparents,
  • Collectors, and many other unique & responsive groups!

 

The list is unbelievable. You have so many options!!!

  • NASCAR ethusiasts
  • Christian Book/Music interest
  • IRA owners
  • Pepsi Drinkers
  • Sports Memorabilia collectors
  • Low Fat Dieters
  • AMEX Gold Card holders
  • VETERANS
  • Smokers
  • Vehicle Owners
  • Bird Watchers
  • Donors
  • Dog Owners
  • And More

 

PLUS – Activities & Interests:

  • Astrology/Occult
  • Automotive Buffs
  • Avid Book Reading
  • Bible/Devotional
  • CDs/Tapes
  • Camping/Hiking
  • Casino Gambling
  • Cooks & Kitchens
  • Crafts
  • Cultural/ Arts Events
  • Cycling
  • Diet Conscious
  • Do-It-Yourself
  • Domestic Travel
  • Fashion/Clothing
  • Financial Investing
  • Fishing
  • Fitness/Exercise
  • Gardeners
  • Golf
  • Gourmet Foods/Cooking
  • Grandchildren
  • Health/Natural Foods
  • Home Decorating
  • Home Entertainment Lovers
  • Hunting/Shooting
  • Motorcycles
  • Photography
  • Quilting
  • Recipes
  • Rugged Outdoor Enthusiasts
  • Security Conscious
  • Self-Improvement
  • Sewing
  • Snow Skiing
  • Stamp/Coin Collecting
  • Tennis
  • Travelers
  • TV Shoppers
  • Vacation Cruises
  • Volunteer Work
  • Watching Sports on TV
  • Wines
  • Woodworking

 

Contributors:

  • Animal Welfare
  • Charitable Contributor
  • Child Welfare
  • Cultural Arts
  • Environmental
  • Health Related
  • Political
  • Religious
  • Social Services
  • Mail vs Phone contibutors

 

Credit Cards:

  • American Express
  • American Express Gold
  • AT&T Universal
  • Credit Card Presence
  • Dept Store/Gas
  • Diners Club/Carte Blanche
  • Discover
  • Mastercard/Visa
  • Mastercard/Visa Gold
  • None

 

Pet Owners:

  • Dog Owner
  • Cat Owner
  • Pet Owner
  • Dog Treat selects
  • Animal Welfare Donor
  • Bird Watcher

 

Opportunity Seekers:

  • Casino Gamblers
  • Sweepstakes/Lotteries

 

Investments:

  • Annuities
  • Bonds
  • CDs/Money Market Funds
  • Commodities
  • IRAs/401Ks/Keoghs
  • Municipal Bonds
  • Mutual Funds
  • Real Estate/Land
  • Stocks

 

Lifestage Events – Has Occurred – Will Occur:

  • Applying for a Home Equity Loan
  • Applying for a Home Loan
  • Applying for a New Mortgage
  • Buying a Home
  • Getting Married
  • Major Home Improvement
  • Moving
  • New Vehicle Lease
  • New Vehicle Purchase
  • Refinancing a Current Mortgage
  • Retiring
  • Starting a Business

 

Occupation:

  • Business Owner
  • Craftsman/Tradesman
  • Executive Upper Management
  • Homemaker
  • Middle Management
  • Military Personnel
  • Nurse
  • Office/Clerical
  • Professional
  • Retired
  • Sales/Marketing
  • Teacher/Educator
  • Veteran

 

Mail Order Buyers:

  • Athletic Equipment
  • Books/Magazines
  • Business Supplies
  • Checks
  • Children’s Products
  • Computer Products
  • Cosmetics
  • Crafts/Hobbies
  • Financial Services
  • Food/Sundries
  • Gardening
  • Gifts
  • Housewares
  • Insurance
  • Jewelry
  • Known Mail Order Buyer
  • Mail Order Clothes Shopper
  • Mail Order Multi-Buyer
  • Men’s Apparel
  • Music – CDs
  • Stationery
  • Videos
  • Vitamins
  • Women’s Apparel

Monthly Hotline Lists are available for all Behavior Bank Categories

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