List Hygiene helps you  maximize the potential of your database and, therefore, your marketing response.  Leverage your current database and save money. What a great idea.

NCOA

Dataman Group’s List Hygiene Service gives you the chance to clean and update your customer list, easily, quickly and inexpensively using our customized NCOA program.

“Every year approximately forty million Americans move their place of residence and/or business, but their old addresses often remain in mailer’s databases. As a result, mailings continue to go to old addresses and not the new ones. It is estimated that at least 8% of all mail is undeliverable because of incorrect addresses. This means lost opportunities, lost sales, and wasted money” (USPS – Movers Guide)

We can take your house list and run it through the National Change of Address (NCOA) and provide you with an updated version, complete with the new addresses – and carrying over whatever information you had associated with the record.

This turn-key solution was designed to make your life a breeze.

Data Enhancements

Make the most out of your house list by appending as much information as you can to each record. We can append demographics and property information which can really help you fine tune your customer list and cross sell new products to your existing customers.

Real Life example: One of our clients in the water treatment business went into the air purification business. He wanted to reach out to his existing customers to let them know about the new services he was offering. His list was not in great shape. Truth be told, it hadn’t been updated in a long time. We NCOA’d the file and assisted him in sending out postcards to his existing customers with a great special offer for an air purification system. The response to the mailer was phenomenal!

Plus we also append cell phone #s and email addresses so you reach them via multiple marketing channels. And we all know that reaching out to your people in multiple ways  increases your visibility, enhances your branding and ups your ROI.

All you need to provide is your customer list: First name, last name, street address, apt , city, state, zip, zip+4

And we will do the rest!