Green Homeowners are Top Water Treatment Prospects

The results of the 2021WQA Consumer Opinion Study have just been released. There are lots of important findings from the Study that have implications on your marketing.

One of the most important takeaways focuses on Green Awareness.

Observation

The Green Movement continues to have some impact on overall bottled water purchases. There has been an effect created by problems in the recycling chain of plastic bottles and growing concern about plastics used in bottles.

Implication

There exists an opportunity here for companies that sell water filtration systems. Americans are turning away from bottled water because they perceive the water no different from their tap water or their dislike of plastics. People want better tasting and safer water, home filtration systems can fill the gap.

What Does that Mean for your Marketing Efforts?

Focus your marketing dollars on reaching homeowners who consider themselves Green.  They will be your top responders. You can further refine the list.  Maybe target Green Homeowners with Children

Your message needs to encourage consumers to switch from bottled water to a home filtration system. Consumers are saving both money and the planet. If you are marketing to Green Homeowners with Children, adjust your message to saving the planet for them.

Remember, these Homeowners are big believers in the benefit of a continuous source of clean, quality water. They can use this for their refillable water bottles. Above all, these are values they pass onto the children and friends. Certainly, they are very proud of the steps they take to preserve our environment.

Offers – Soaps and shampoos that are dye free, phosphate free and biodegradable that come in eco-friendly packaging. Glass carafes for serving filtered water.

Locating Green Prospects

Our Green Aware list overlay allows Water Quality Dealers to target Homeowners who are environmentally conscious. This Green Aware segmentation is a highly predictive model. This model that allows us to determine who is Green. The model was developed by Experian, a leader in predictive modeling.

Dealers can also focus their marketing and sales presentations on other factors that are essential to green homeowners. These include the savings on soaps & detergents. Remember, it’s not just money, it’s also the kind of soap that is healthy for the environment.

You might also want to stress that softer water saves wear & tear on textiles. In addition, it is healthier for plumbing and appliances. We know that hard water can clog up the workings of appliances.

These are all important green benefits that resonate with this highly responsive group of Homeowners.

Is Your Dealership Eco-Conscious?

If your Dealership’s brand is eco-consciousness, you need to promote that brand by reaching out to consumers who think and act green.

This is your chance to promote the products that further your brand, save your customers money, and conserves our natural resources. This group is identified by the Water Quality Association as the future!

Marketing to Green Homeowners – Think Millennials

Green Homeowners are great water treatment prospects – they respond well to offers that incorporate energy-savings premiums, including refillable water bottles, energy efficient soaps & cleansers.

Are you Marketing to Millennials ? They are interested in environmentally thoughtful solutions and are also driving sustainable packing trends.  Before they buy something, they consider the impact their purchase will have on the environment.  Studies also show that they will pay more for a product they feel is environmentally sound.

BTW – They are the driving force behind water in a box.