MORTGAGE LEAD LISTS
Data Dale’s Mortgage Outlook – Revised March 12, 2018
Homeowners are just now finding out the ramifications of the new Tax Code. With a cap on the Mortgage Interest Deduction, a limit on the Property Tax Deduction and a change to HELOC deductions, mortgage marketers need to look for new strategies and select the right mortgage lead lists to generate response.
The new Tax code has brought many changes to the way that the Mortgage Industry markets. While the interest on many Home Equity Lines of Credit is no longer deductible, many still are. Some homeowners can still claim a deduction on the interest if borrowed money is put toward renovations (subject to limitations) while the interest on Equity Lines that are used to pay off Credit Cards and other personal loans are not.
There are a lot of Americans who have Home Equity Lines of Credit. Targeting those Homeowners to refinance into straight Second Mortgages or to consolidate their HELOCs into a refinanced mortgage is an important strategy. The window for marketing to these people will be brief as they will all be looking for options sooner rather than later.
According to the Census Bureau, Median Rent has doubled in the past 20 years and monthly payments even when adjusted for inflation are the highest they’ve been in 30 years. In many parts of the Country, rent increases have far outpaced the increase in Home Prices. Even with the changes in the Tax Code, Home Ownership is becoming more attractive. Our Enhanced First Time Homebuyer Database will help you target Renters that are most likely to qualify for Financing and are more likely to be motivated to buy.
The Reverse Mortgage program still remains greatly underutilized. The initial reaction to the Government’s reverse mortgage changes has tempered greatly. At first it was thought that the changes might make the program less attractive but as it turns out the lower ongoing costs should have the opposite effect. And now that HELOCs are no longer attractive to Seniors due to the changes in the Tax Code, look for more Seniors to take advantage of a HECM. Marketing to Reverse Mortgage Prospects should be part of any Mortgage Marketer’s overall strategy.
Mortgage marketers cannot allow themselves to become frustrated by the new tax laws. Remember, rates are still pretty low and there are plenty of opportunities for increased business by strategic, well considered marketing. Don’t let the good prospects slip away!
Focus your marketing on what would trigger the need for a mortgage
Top List Picks for March, 2018
- HELOC Conversion Prospects – Now that Equity Line of Credit interest is no longer deductible under the new Tax Code, mortgage marketers should be targeting HELOC holders to convert that line of credit or consolidate their loans.
- Enhanced First Time Home Buyers – These Renters are taking advantage of rock-bottom pricing on homes/condos and low rates on mortgages- these are top prospects for every mortgage company. The Enhanced First Time Home Buyer overlay really separates the basic renter data by looking at age, income, marital status, length of residence, ethnicity, modeled credit and geography. In 2015, 29% of new home sales were from First Time Home Buyers. This figure is expected to increase with the changes to the FHA. It is predicted that over 250,000 new homebuyers will purchase their first home over the next 3 years as a result of those changes.
- Reverse Mortgage Prospects – These Golden Homeowners are using the equity in their homes. Many are spending money on home improvements so they can “age in place” in their current homes; others are incorporating into their Retirement strategy.
We offer mortgage lead lists for:
- Equity Loan Prospects
- FHA / VA Streamlining
- 125% LTV Prospects
- Reverse Mortgage Prospects
- Potential First Time Home Buyers
- Renovation Loan Prospects
- Seller Carry Backs -Private Note Buyers
Select from these high response mortgage telemarketing lists and mortgage marketing list databases:
**Read Data Dale’s Blogs for the Mortgage Industry:
Mortgage Marketing Outlook – 1st Quarter of 2018 – January 2018
Will the Gig Economy Change Mortgage Lending? – August, 2017
Is 2016 the Year for Reverse Mortgages? – published Jan 2016
DataDale’s Mortgage Outlook for 2nd Half of 2016 – published 8/3/ 2016
New Hybrid Marketing Methods for Mortgage Professionals – published 1/15/2015
2015 Marks the Return of First Time Home Buyers to the Marketplace – published 1/2/2015
What We Can Learn from the 2014 Fannie Mae National Housing Study – published 9/29/14
New Home Purchase Leads for Mortgage Brokers & Loan Officers – published 4/1/14
Mortgage Direct Mail – Can It Rebound? – published 8/14/14
Mortgage Mailers – Are You Barking Up The Wrong Tree? – published 9/26/13
How Mortgage Mailers are Generating New Leads with Direct Mail – published 1/16/2014
Click here to read the 2014 Fannie Mae National Housing Study
Telephone numbers are available on most mortgage lead lists, so you can request mortgage telemarketing leads in your market. Federal, State and DMA Do Not Call Lists are flushed from our files. Federal SAN required for all telemarketing lists.
We carry a full suite of mortgage lead lists, refinance lists, mortgage mailing lists, mortgage insurance leads, renters, first time home buyers, qualified mortgage lists, renovation loan prospects, private note holders, seller carry backs, FHA-VA loan lists, HELOC Conversion lists, and modeled credit score lists.