MORTGAGE LEAD LISTS
Data Dale’s Mortgage Outlook – 1st Quarter of 2018
The new Tax Code will bring plenty of changes and with that the need to refocus Mortgage Marketing. With a cap on the Mortgage Interest Deduction, a limit on the Property Tax Deduction and an end to HELOC deductions, now is the time to look for new strategies.
While we all love to market to the higher end, Middle Class Renters and Homeowners might view themselves as being in a more advantageous position with respect to the housing industry and would be worth a renewed focus. Under the new tax plan, future homeowners who live in less expensive areas will realize more tax benefits than people buying in more expensive areas. That doesn’t mean you should give up on the wealthier areas but it’s also important to widen the net to include areas that you might have ignored before.
Make sure to focus on products that will not be affected as much under the new tax code
- Reverse Mortgages are gaining in popularity as senior homeowners realize that home equity is a very important asset to consider when planning for retirement.
- Refinancing a VA loan to a Conventional loan is gaining in popularity as people look to free up their entitlement in order to put it on a new primary residence.
- FHA streamlining is popular as current mortgage rates are still fairly low and FHA MIP is less expensive than in the past. Current FHA guidelines make Streamline Refinancing a very simple process.
- As Homeowners begin to stay in their homes for longer periods of time, refinancing their adjustable rate mortgages to a fixed rate makes more and more sense.
- As the cost of living continues to outpace income growth, the amount of credit card debt that the average household carries has skyrocketed. Total credit card debt topped $1 trillion at the end of 2016 – the highest since 2008. As a result Cash-Out Refinancing has increased in popularity as it allows Homeowners to use the equity in their homes to restructure their debt to make payments more affordable and also provide a greater tax deduction
- Originations. There are still many advantages to owning a home especially for the Middle Class. Our Enhanced First time Homebuyer list will help you target qualified purchase prospects.
Mortgage marketers cannot allow themselves to become frustrated by the new tax laws. Remember, rates are still pretty low and there are plenty of opportunities for increased business by strategic, well considered marketing. Don’t let the good prospects slip away!
Focus your marketing on what would trigger the need for a mortgage
Top List Picks for January, 2018
- Reverse Mortgage Prospects – These Golden Homeowners are using the equity in their homes. Many are spending money on home improvements so they can “age in place” in their current homes; others are incorporating into their Retirement strategy.
- Enhanced First Time Home Buyers – These Renters are taking advantage of rock-bottom pricing on homes/condos and low rates on mortgages- these are top prospects for every mortgage company. The Enhanced First Time Home Buyer overlay really separates the basic renter data by looking at age, income, marital status, length of residence, ethnicity, modeled credit and geography. In 2015, 29% of new home sales were from First Time Home Buyers. This figure is expected to increase with the changes to the FHA. It is predicted that over 250,000 new homebuyers will purchase their first home over the next 3 years as a result of those changes.
We offer mailing lists for:
- Equity Loan Prospects
- FHA / VA Streamlining
- 125% LTV Prospects
- Reverse Mortgage Prospects
- Potential First Time Home Buyers
- Renovation Loan Prospects
- Seller Carry Backs -Private Note Buyers
Select from these high response mortgage telemarketing lists and mortgage marketing list databases:
**Read Data Dale’s Blogs for the Mortgage Industry:
Will the Gig Economy Change Mortgage Lending? – August, 2017
Is 2016 the Year for Reverse Mortgages? – published Jan 2016
DataDale’s Mortgage Outlook for 2nd Half of 2016 – published 8/3/ 2016
New Hybrid Marketing Methods for Mortgage Professionals – published 1/15/2015
2015 Marks the Return of First Time Home Buyers to the Marketplace – published 1/2/2015
What We Can Learn from the 2014 Fannie Mae National Housing Study – published 9/29/14
New Home Purchase Leads for Mortgage Brokers & Loan Officers – published 4/1/14
Mortgage Direct Mail – Can It Rebound? – published 8/14/14
Mortgage Mailers – Are You Barking Up The Wrong Tree? – published 9/26/13
How Mortgage Mailers are Generating New Leads with Direct Mail – published 1/16/2014
Click here to read the 2014 Fannie Mae National Housing Study
Telephone numbers are available on most mortgage loan mailing list databases, so you can request mortgage telemarketing leads in your market today! Federal, State and DMA Do Not Call Lists are flushed from our files. Federal SAN required for all telemarketing lists.
We carry mortgage lists, refinance lists, mortgage mailing lists, mortgage insurance leads, renters, first time home buyers, qualified mortgage lists, renovation loan prospects, private note holders, seller carry backs, FHA-VA loan lists, and modeled credit score lists