MORTGAGE LEAD LISTS
Data Dale’s Mortgage Outlook – Revised June 14, 2018
According to the Mortgage Bankers Association, after eight consecutive weeks of decreases, mortgage applications experienced a significant increase as key interest rates dropped sharply. The Refinance index increased and purchase applications are well ahead of last year.
Despite the tight housing inventory, purchase activity is much stronger this year than last year.
Other statistics worth noting – FHA applications are down, VA applications and ARM applications are up.
While refinance activity remains low, it looks like the slide has stopped for now and Mortgage Marketers can look to a brighter future – at least for the time being.
As we all know, trends can be temporary so it’s important to act right away. Potential First Time Homebuyers remains a premium database and identifying prospective VA and ARM borrowers should remain a priority.
As rents continue to skyrocket throughout the US, First Time Homebuyers continue to be a prime marketing target for Mortgage companies. Our Enhanced First Time Homebuyer database pre-qualifies Renters using sophisticated Modeling combined with Demographic and Credit overlays. Data through April show that first-timers represent 46 percent of purchase loans, up from 43 percent over the same period a year ago.
Using this information should help Mortgage Marketers plan their third quarter efforts with First time Home Buyers as the priority. Our Enhanced First Time Home Buyer database pre-qualifies Renters using Sophisticated Modeling combined with Demographic and Credit overlays.
Focus your marketing on what would trigger the need for a mortgage
Top List Picks for July, 2018
- Enhanced First Time Home Buyers – These Renters are taking advantage of rock-bottom pricing on homes/condos and low rates on mortgages- these are top prospects for every mortgage company. The Enhanced First Time Home Buyer overlay really separates the basic renter data by looking at age, income, marital status, length of residence, ethnicity, modeled credit and geography. According to the US Census Bureau, in 2017, 36% of new home sales were from Millennial First Time Home Buyers. This figure is expected to increase with the changes to the FHA. It is predicted that over 250,000 new home buyers will purchase their first home over the next 3 years as a result of those changes.
- Reverse Mortgage Prospects – These Golden Homeowners are using the equity in their homes. Many are spending money on home improvements so they can “age in place” in their current homes; others are incorporating into their Retirement strategy.
- HELOC Conversion Prospects – Now that interest is no longer deductible for many Home Equity Lines of Credit under the new Tax Code, mortgage marketers should be targeting HELOC holders to convert that line of credit or consolidate their loans.
We offer mortgage lead lists for:
- Equity Loan Prospects
- FHA / VA Streamlining
- 125% LTV Prospects
- Reverse Mortgage Prospects
- Potential First Time Home Buyers
- Renovation Loan Prospects
- Seller Carry Backs -Private Note Buyers
Select from these high response mortgage telemarketing lists and mortgage marketing list databases:
**Read Data Dale’s Blogs for the Mortgage Industry:
Mortgage Marketing Outlook – 1st Quarter of 2018 – January 2018
Will the Gig Economy Change Mortgage Lending? – August, 2017
Is 2016 the Year for Reverse Mortgages? – published Jan 2016
DataDale’s Mortgage Outlook for 2nd Half of 2016 – published 8/3/ 2016
New Hybrid Marketing Methods for Mortgage Professionals – published 1/15/2015
2015 Marks the Return of First Time Home Buyers to the Marketplace – published 1/2/2015
What We Can Learn from the 2014 Fannie Mae National Housing Study – published 9/29/14
New Home Purchase Leads for Mortgage Brokers & Loan Officers – published 4/1/14
Mortgage Direct Mail – Can It Rebound? – published 8/14/14
Mortgage Mailers – Are You Barking Up The Wrong Tree? – published 9/26/13
How Mortgage Mailers are Generating New Leads with Direct Mail – published 1/16/2014
Click here to read the 2017 Housing Study by the US Census Bureau
Telephone numbers are available on most mortgage lead lists, so you can request mortgage telemarketing leads in your market. Federal, State and DMA Do Not Call Lists are flushed from our files. Federal SAN required for all telemarketing lists.
We carry a full suite of mortgage lead lists, refinance lists, mortgage mailing lists, mortgage insurance leads, renters, first time home buyers, qualified mortgage lists, renovation loan prospects, private note holders, seller carry backs, FHA-VA loan lists, HELOC Conversion lists, lists of Millennials as well as modeled credit score lists.