When it comes to Mortgage Lead Lists, you have no further place to look than the experts on the Dataman Group Team.

Data Dale’s Mortgage Outlook – Revised March 1, 2019

Spring is typically the hottest home buying season of the year. But in 2019, that trend might not hold true. Even though mortgage rates are near one-year lows, home sales are down. However there are many signs of improved home buying conditions as well – housing inventory is finally on the climb, with supply rising in January — both over the month and over the year.

Mortgage rates have also  hit one-year lows. The surprising thing is that mortgage consumers aren’t jumping on these rates. Freddie Mac reports 30-year fixed rates sank to 4.35% the week of February 21, 2019. This is the lowest the fixed rated loans have been since last year – this is a rate you could only get a few months ago by offering a 15-year fixed or adjustable rate loan. Thirty-year fixed loans were close to the 5% mark as recently as November.

Mortgage rate authorities predict a big swing for rates in March 2019. The only question is will they be more or less favorable for mortgage originators?

Refinance Business

In 2018, rates were too high for most homeowners to benefit. Unless they needed a huge amount of cash via a cash-out refinance, they didn’t touch their 4% mortgage. But a window of opportunity is opening again. As of the time of this writing, thirty-year mortgage rates averaged just 4.35 percent, which was a one-year low.

Mortgage marketers need to point out to their prospect that with mortgage rates down nearly 60 basis points (0.60%) since their November highs – for homeowners, that’s a savings of more than $100 per month on a $300,000 loan.

If rates keep dropping, refinance shoppers may be enticed to pull the trigger. That’s especially true for those getting into a 15-year loan or turning their home equity into cash via a cash-out refinance. Still others may refinance to cancel their PMI or because their credit has improved.

Creative Prospecting  

For Refinances – Homeowners with 20%+ equity in the home, who purchased a home three years ago with an FHA loan at 3.5% down payment.  Because home values have gone up, someone who refinances into a conventional loan can eliminate FHA mortgage insurance. This could be a savings of hundreds of dollars per month, even if the interest rate goes up.

For FHA loans – About 30% of all FHA loans are issued to applicants with scores below 650.  No problem to order a list for people by credit score. This group receives less mail/ fewer marketing offers than  prospective home buyers who typically qualify for conventional loans. Because of this, they are a great group to market FHA loans.

Latinos – According to the National Association of Latino Real Estate Professionals, Latinos were the only demographic group that increased its rate of home ownership for three consecutive years. Latino Home ownership actually accounts for nearly 75% of the net increase in US Home Ownership. This is a key market group that must not be overlooked and marketers can easily request Hispanic surnames on their mortgage prospect lists.

Millennials – the largest wave of New Home Buyers, representing 46% of last year’s home buyers.  Millennials are now reaching peak home buying age which means that Mortgage Marketers need to reassess their marketing strategies to accommodate the preferences of Millennials.  The First Time Home Buyer list is still the top list for new originations.

With a little creativity, Mortgage Marketers can continue to prosper in today’s economy.

Focus your marketing on what would trigger the need for a mortgage

 

Top List Picks for March, 2019

  • First Time Home Buyers – In 2018, first-time home buyers accounted for 56 percent of the loans used to purchase a single-family home and 39 percent of the sales. These Renters are taking advantage of affordable pricing on homes/condos and low rates on mortgages- these are top prospects for every mortgage company. The First Time Home Buyer overlay really separates the basic renter data by looking at age, income, marital status, length of residence, ethnicity, modeled credit and geography.  As Millennials age up, this group will become a massive first-time home buyer segment.
  • Renovation Loan Prospects – People are staying in their homes longer and taking out loans to renovate and remodel their homes. Many homeowners are also making upgrades to their homes to age in place.
  • Equity Loan Prospects – Reach Homeowners with high equity in their homes who are carrying high revolving debt balances. Homeowners who are strapped for cash are good prospects for Equity Loans.
  • Invitation To Apply Lists – These mortgage lead lists are for those mortgage companies looking for an alternative or supplement to prescreen data. Select options include modeled credit score, household demographics, and property criteria. Click HERE to read about the different between ITA lists and prescreen lists.

We offer mortgage lead lists for:

 

Select from these high response mortgage lead lists and mortgage marketing list databases:

Have you Read the Mortgage Marketing Blog?


**Read Data Dale’s Blogs for the Mortgage Industry:

Understanding the Difference Between Prescreen Credit Lists & Invitation to Apply – August, 2018

April is New Homes Month & Millennials are Leading the Charge – April, 2018

Mortgage Marketing Outlook – 1st Quarter of 2018 – January 2018

Will the Gig Economy Change Mortgage Lending? – August, 2017

Can a Reverse Mortgage Help Retirees with their “Fundedness” – June, 2017

Mortgage Pros – Take notice – Millennials are Buying Homes – May, 2017

Is 2016 the Year for Reverse Mortgages? – published Jan 2016

DataDale’s Mortgage Outlook for 2nd Half of 2016 – published 8/3/ 2016

New Hybrid Marketing Methods for Mortgage Professionals – published 1/15/2015

2015 Marks the Return of First Time Home Buyers to the Marketplace – published 1/2/2015

What We Can Learn from the 2014 Fannie Mae National Housing Study – published 9/29/14

New Home Purchase Leads for Mortgage Brokers & Loan Officers – published 4/1/14

Mortgage Direct Mail – Can It Rebound? – published 8/14/14

Mortgage Mailers – Are You Barking Up The Wrong Tree? – published 9/26/13

How Mortgage Mailers are Generating New Leads with Direct Mail – published 1/16/2014

 

Click here to read the 2017 Housing Study by the US Census Bureau

Telephone numbers are available on most mortgage lead lists, so you can request mortgage telemarketing leads in your market. Federal, State and DMA Do Not Call Lists are flushed from our files. Federal SAN required for all telemarketing lists.

We carry a full suite of mortgage lead lists, refinance lists, mortgage mailing lists, mortgage insurance leads, renters, first time home buyers, qualified mortgage lists, renovation loan prospects, private note holders, seller carry backs, FHA-VA loan lists, HELOC Conversion lists, lists of Millennials as well as modeled credit score lists.