The New Homeowner database for home improvement companies offers entree to an amazing market. That group is individuals who purchased older homes.
Our new homeowner database can be segmented by New vs. Resale transactions. This is in addition to home purchase price and date of purchase. By using this information, marketers can refine their prospect list to the best group. For that reason, Resale new homeowners are an important group for lead generation.
Regardless of whether they purchased new construction or resale homes, New Homeowners are great home improvement leads. They are buyers of landscape and lighting, closets, and swimming pool + patio offers. Other important purchases include water conditioners, security systems, blinds & window treatments. But, when it comes to the home improvement industry, buyers of older homes are huge!
Buyers of Resale Homes
Those new homeowners who purchased resale homes are a huge market for companies in the Home Improvement industry. Resale New Homeowners want to personalize their new homes. Sure, the home probably came with window treatments. But a new homeowner will want to replace them. Hence, they should be contacted 3-4 months after they purchased their new residence.
According to a recent Scarborough USA+ Study, New Homeowners spent over $19 billion dollars on home improvements in 2018. This was on improvements ranging from furniture, appliance and electronic purchases to heavy remodeling projects. The latest study from the National Association of Home Builders (NAHB) offers additional insight.