Marketing Lists for the Insurance Industry

Insurance agents are always looking for top quality marketing lists. After all, Insurance agents always need to market.

The average customer retention rate within the insurance industry is 84%. There are lots of reasons for the attrition. These may include customers who moved away, died or left your agency to go elsewhere.

If 16% of your customers left your agency, you have to replace those lost customers with new ones. According to the Independent Insurance Agents of Dallas (IIAD), insurance has higher customer acquisition costs than any other industry. That means part of your job is to control your costs.

The key is to select the most responsive marketing lists for insurance agents is targeting your marketing list. There are lots of mailing lists in the marketplace – how do you know which ones to choose? Easy answer – it depends on the insurance product you want to sell.

Targeting the top insurance prospect groups

These are the most productive target lists for insurance agents. Trigger lists, such as new homeowners or turning 65-ers, are an agent’s most responsive groups. That’s because you are reaching them at a time when they need your services.

We also work with insurance agents to provide lists by insurance product:

A quick note about Direct Mail

The 2023 State of Direct Mail study showed that 75% of consumers read insurance direct mail and/or save it to read later.

Direct mail is a relevant and effective way to get your message into someone’s home. Of course, the key to being relevant is mailing the right message to the right people at the right time.

Agents who want to spend their marketing dollars wisely need to remember that statistic. In the world of marketing, direct mail provides the highest ROI of any channel. Of course you’ll want to incorporate other channels into your marketing strategy. We all know that response increases exponentially when prospects receive an offer via multiple marketing channels. That means if you’re mailing, consider emailing, texting or telemarketing to the same group.

There is so much information to share with you. At Dataman Group Direct, we’re not just interested in selling you a marketing list. We want you to be successful with it. That’s why we offer lots of opportunities and tools for insurance agents to improve their skills.