Using Final Expense Lists For Insurance Agents, Funeral Homes & Cemeteries

Dataman Group’s Final Expense lists target individuals age 45 -85 in the lower-to-mid income ranges. This criteria helps us target people who are looking for smaller policies to cover final expenses or can’t get coverage through traditional life insurance products.

Our basic Final Expense lists start at $150.00.

Our lists are available for:

  • Direct Mail
  • Door-to-Door
  • Telemarketing

Direct Mail Results

Direct mail has always worked in the Final Expense space.

  • Mail 10,000 pieces, get back 20-50 direct mail leads
  • 30 Direct Mail Leads = 12 to 16 sales presentations
  • 12 to 16 sales presentations = 5 to 8 sales
  • Estimate each sale will average at least $50 monthly or $600 of annualized premium
  • If you average 6 sales off of every 30 leads, according to Douglass Massi, Final Expense Sales Trainer and Top Producer for Security National List for 2015, 2016 and 2017, you will make over $100,000 a year, even after 20% of the business falls off the book in the first year.

Door-to-door Canvassing

Using final expense lists for Door-to-door canvassing can be very effective. You can tighten up your criteria and customize a targeted list and have it emailed to you in street / house number sequence to make your canvassing efforts more effective. (note:  if you order this list on-line it will not come in street order)

  • 30-40 Door knocks a day can get you 3-5 presentations, or more
  • 3-5 presentation can get you a sale or 3
  • If you do this, 5 days a week, you can end up with more than 20 sales a month
  • 20 sales a month can easily turn into that six figure income


Telemarketing is still an inexpensive way to generate leads. We provide scrubbed data on our final expense lists to insure you are only calling numbers not on the Do Not Call list.

Some agents do their own calling; others word with a call center.

You can use our final expense lists to sell final expense insurance over the phone from the comfort of your own home. You need to have patience, a strong work ethic and some good phone personality. Your goal is to build rapport with your prospect.

Minimum list pricing starts at $150.00, including scrubbed telephone numbers. Also – check out our monthly specials.

Click here for a sample script.

We also provide lists tailored for agents selling graded death benefit policies, using our medical Ailment Sufferers data.

Same day service is available via e-mail. Agents can specify whether they want their data in excel or an avery label format.

Want a little background into why people buy Final Expense Insurance? – Read Behind Final Expense Insurance Marketing