We know that Roofing Companies market to Homeowners, Commerical property Owners and Property mangment companies.

Roofers should never spend their precious marketing dollars reaching out to people who aren’t real prospects. Newspapers, ADVO, radio + TV don’t give you the bang for your buck. You need to reach out only those those Homeowners or Businesses in your specific market area who can use your services.

**Did you know there are over 18 million homes in the US, over 20 years old, with asphalt shingle/composite roofs?  Did you know you can target them? 

That’s why Direct Mail & Telemarketing continue to be the two most cost-effective methods used by the Roofing Industry to generate qualified leads. 

Dataman Group offers several databases guaranteed to help Roofing Companies pinpoint their best prospects efficiently and cost-effectively:

  • Our Homeowners Realty File allows Roofing companies to target bonafide Homeowner prospects by very specific selection criteria, including home value, year built, roofing type, homeowner age & household income. For example, Roofers can select single family homes with asphalt shingle/composite roofs, where the actual age of the home is 18+ years old, with home values of $200,000+up.
  • Our multi-sourced National Consumer Database allows you to mix and match a variety of Homeowner selects with individual household demographics. Select by dwelling type, homeowner age, household income, length of residence and presence of scrubbed telephone #. This list is the Roofer’s Choice for Storm Leads.
  • Modeled Credit Score lists. Tired of reaching prospects who are turned down for poor credit? Our Homeowner mailing lists with Modeled credit scores is just what you’re looking for. Homeowner age + income are also available selects on this unique file.
  • Commercial Property Owners. For the Roofer who handles commercial properties
  • Property Management companies; homeowner & condo associations are also excellent prospects.

All of our lists can be uploaded to on-line postcard print/fulfillment sites in seconds. This way you are assured that you are using the best list for your specific needs, while taking advantage of easy-to-use print & mail capabilities.

**Hint – Roofers should keep pre-printed postcards available for emergency situations, such as when a big storm hits in their area, so they can mail to the affected area quickly and efficiently.

Download Our White Paper: Direct Marketing for Roofers

Setting appointments by phone?

Scrubbed telephone #s are available for approximately 15% of our total Homeowner file. And, you can customize your Homeowner list by home value, home owner age and household income.

*Roofing companies can call with confidence! All our phone lists are flushed against the Federal, State, and DMA Do Not Call lists.

But your company also needs to be found by consumers quickly & efficiently.

Nowadays consumers who need to find a Home Improvement Contractor often use Google or Bing, either on their mobile phone, tablet or home computer, to locate a professional. You need to make sure your business is well-positioned so you can be found when consumers are looking for you. Emergencies happen. Roofs leak, a homeowner finds termites, the AC goes out. These are the times when homeowners are searching for a resource and typically click on the top name on the list. If your business is not visible and your website has not been optimized for mobile search, you will not be found.

Dataman Group’s Local-by-Local Search Team can help you get your business to the top of the list.

Call the office today at (800) 771-3282 and let us explain how we can get you visibility in your marketplace. It’s one of the best investments in your business you can make!


For more in-depth information about some of other specialized Home Improvement segments we handle, click on one of these links: