National Consumer
Database – Updated
Statistics
Our National Consumer Database is continuously updated. I just want to give you an updated on the current statistics in the database.
What’s the size of the National Consumer Database?
- 240+ million individuals
- 133+ million living units
- 1,500+ data attributes per record
- Hundreds of public and proprietary sources
Are children included in the count of 240 Million individuals?
- Children’s records are included in the quantity. We capture new parent data and “ages” the record until the child reaches adulthood and is marketable. Children’s records also inform the ‘Child Age’ data fields.
Are children’s names available for output?
- No. This is because of Privacy concerns
Are names and postal addresses available on all 133 Million living units?
- Yes. All of the 133 MM include at minimum a first initial, surname and postal address. There are an additional 25MM “address only”. These are considered to be deliverable addresses – we just don’t have names assigned to those households.
How can the National Consumer Database have 133 Million living units when the US Census estimates just 130 Million households?
- The US Census defines a household as a person living alone in a housing unit, or a group of unrelated people sharing a housing unit such as partners or roomers. Additionally, the US Census count of households excludes group quarters. Whereas, the living unit methodology in the National Consumer Database recognizes: different surnames in the same family, cohabitation, roommates, group quarters (i.e. fraternity houses, etc.)
Are all 240 Million individuals and 133 Million living units available for list rental?
- No, the quantities for list rental will be different due to list rental filters that remove records such as do-not-mail and deceased flags. Raw list rental quantities are 264 individuals and 121 living units.
What is the breakdown by person type for the 240 Million individuals and 133 Million living units?
- All persons (1-8) in the active 126 million living units. It includes deceased individuals within an active living unit so they can be available for enrichment and analysis purposes
What is the Recipient Reliability Code Breakdown of the 133 Million Living Units?
- 84% have a Recipient Reliability Code (RRC) of 1-2, which are the the most deliverable records. This does not include ‘deceased living units’, or records that are designated for telemarketing use only.
How Often is the National Consumer Database Updated?
- The file is NCOA’d monthly. New data is added to the file continually from new homeowner, new mover, and new accumulated data. The data changes weekly. If you want to see updated statistics for the National Consumer Database, give me a call!
Request Your FREE List Count
By checking this box, I consent to receive Conversational SMS from Dataman Group. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit our Privacy Policy and Terms and Conditions Page.
Ally2025-03-13Trustindex verifies that the original source of the review is Google. I am very pleased with setting up my account. I spoke with Scott, he was extremely helpful and patient with me with all of my questions. The customer service is top notch! I did a lot of research on this topic and Dataman group was the most affordable and flexible with anything I needed. I will forever recommend Dataman Group to everyone that needs these services. Ryan Meyers2025-01-04Trustindex verifies that the original source of the review is Google. I have used Dataman Group direct multiple times now, and every time has been a fantastic experience! Their team is always super responsive and extremely fast to get me what I need. The lists I have purchased have proven to be very affordable, accurate and easy to implement into my marketing system. I would highly recommend Dataman Group Direct to anyone!! Timothy Marshall2024-09-05Trustindex verifies that the original source of the review is Google. It is always a pleasure to work with them. They are timely and very knowledgable. Tara Hamilton2024-08-29Trustindex verifies that the original source of the review is Google. Dataman is great to work with. We outsource several lists, and Dataman is our top producer. Highly recommend them. Great customer service and Scott is amazing!! Jeff Weaver2024-03-14Trustindex verifies that the original source of the review is Google. Scott Filhaber, VP of Sales & Marketing, was a tremendous help. It was clear he was only interested in helping me not just selling a list. DMG is interested in long term relationship, not just hocking lists. His knowledge and expertise are awesome. Ali Nezar (Ali Baba)2024-01-25Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is Amazing ! The lead quality is good as well as the customer service. Highly Recommend !!! Danielle Wallace2024-01-08Trustindex verifies that the original source of the review is Google. Scott is so helpful and knowledgeable. He took lots of time to make sure I got the help and support I needed. He and his team are very responsive and go above and beyond to make sure you're happy and taken care of!!!! Rebecca Bowland2023-12-28Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is an absolute rockstar! The rest of the team when he is unavailable is always amazing too. The lead quality is top notch as well as the customer service. Thanks you guys! You are an absolute asset to our business.