National Consumer
Database – Updated
Statistics
Our National Consumer Database is continuously updated. I just want to give you an updated on the current statistics in the database.
What’s the size of the National Consumer Database?
- 240+ million individuals
- 133+ million living units
- 1,500+ data attributes per record
- Hundreds of public and proprietary sources
Are children included in the count of 240 Million individuals?
- Children’s records are included in the quantity. We capture new parent data and “ages” the record until the child reaches adulthood and is marketable. Children’s records also inform the ‘Child Age’ data fields.
Are children’s names available for output?
- No. This is because of Privacy concerns
Are names and postal addresses available on all 133 Million living units?
- Yes. All of the 133 MM include at minimum a first initial, surname and postal address. There are an additional 25MM “address only”. These are considered to be deliverable addresses – we just don’t have names assigned to those households.
How can the National Consumer Database have 133 Million living units when the US Census estimates just 130 Million households?
- The US Census defines a household as a person living alone in a housing unit, or a group of unrelated people sharing a housing unit such as partners or roomers. Additionally, the US Census count of households excludes group quarters. Whereas, the living unit methodology in the National Consumer Database recognizes: different surnames in the same family, cohabitation, roommates, group quarters (i.e. fraternity houses, etc.)
Are all 240 Million individuals and 133 Million living units available for list rental?
- No, the quantities for list rental will be different due to list rental filters that remove records such as do-not-mail and deceased flags. Raw list rental quantities are 264 individuals and 121 living units.
What is the breakdown by person type for the 240 Million individuals and 133 Million living units?
- All persons (1-8) in the active 126 million living units. It includes deceased individuals within an active living unit so they can be available for enrichment and analysis purposes
What is the Recipient Reliability Code Breakdown of the 133 Million Living Units?
- 84% have a Recipient Reliability Code (RRC) of 1-2, which are the the most deliverable records. This does not include ‘deceased living units’, or records that are designated for telemarketing use only.
How Often is the National Consumer Database Updated?
- The file is NCOA’d monthly. New data is added to the file continually from new homeowner, new mover, and new accumulated data. The data changes weekly. If you want to see updated statistics for the National Consumer Database, give me a call!
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