Eco-Friendly Lists

THINK GREEN WITH DATAMAN GROUP’S  ECO-FRIENDLY LISTS

This is a great time to reach out to Eco-Friendly Consumers with our Eco-Friendly Lists.

Our Eco-Friendly lists are based on the mindset of consumers towards the environment.  These profiles take consumer behavior, attitudes, opinions, lifestyles and media usage into consideration. As a result, we can use these profiles to help you find the right prospects for your product.

The Environmental Leader took a critical look at green marketing. They found that marketers who have tested green messages generally found them much more effective than their typical messaging.

Green Messaging Works

  • 80% expect to spend more on green marketing
  • 4 times as many marketers said green marketing was more effective than those who said it was less effective
  • Smaller firms spend a higher percentage of their marketing budget on green marketing.
  • 2% spent their $$ on-line. 49.8% on print. 40% on direct mail. 7% on outdoor advertising. 7% on radio and TV.
  • Nearly half said decision-makers hold green marketing in high regard
  • Marketers who track Marketing Spend and it’s relations to sales believe people will Pay More for Green Products

Who Uses Eco-Friendly Lists?

  • Water treatment companies providing in-home water purification. This way eco-friendly consumers can use their own filtered water. No need to continually purchase plastic water bottles.
  • Home improvement companies selling solar equipment, window tinting, bio-pure septic services.
  • Pest control companies promoting non-toxic, eco-friendly products.
  • Auto Dealerships – marketing hybrid vehicles. This is definitely a list for auto dealers looking to market EVs.
  • Retailers – selling bicycles, cosmetics, cleaning supplies, cotton + hemp clothing.
  • Travel Industry – promoting eco-friendly travel and Leed Certified hotel packages.
  • Non-profits – reaching out to like-minded individuals for affiliation and fund raising.
  • Financial marketers looking to promote eco-friendly stocks/financial opportunities.
  • Builders & developers selling eco-friendly homes.
  • Cleaning companies – promoting use of eco-friendly products.
  • Diaper Services looking to reach eco-sensitive new parents.
  • Cemeteries featuring Green Burials.

Our eco-friendly list overlays can be overlaid on any of our Consumer Files. This also includes our Property & Realty Database. By adding this key lifestyle to your list criteria, you can really make a difference in response.