THINK GREEN WITH DATAMAN GROUP’S  ECO-FRIENDLY LISTS

This is a great time to reach out to Eco-Friendly Consumers with our Eco-Friendly Lists.

Our Eco-Friendly lists are based on the mindset of consumers towards the environment.  These profiles take consumer behavior, attitudes, opinions, lifestyles and media usage into consideration. As a result, we can use these profiles to help you find the right prospects for your product.

The Environmental Leader took a critical look at green marketing. They found that marketers who have tested green messages generally found them much more effective than their typical messaging.

Green Messaging Works

• 80% expect to spend more on green marketing
• 4 times as many marketers said green marketing was more effective than those who said it was less effective
• Smaller firms spend a higher percentage of their marketing budget on green marketing.
• 2% spent their $$ on-line. 49.8% on print. 40% on direct mail. 7% on outdoor advertising. 7% on radio and TV.
• Nearly half said decision-makers hold green marketing in high regard
• Marketers who track Marketing Spend and it’s relations to sales believe people will Pay More for Green Products

Who Uses Eco-Friendly Lists?

• Water treatment companies providing in-home water purification. This way eco-friendly consumers can use their own filtered water. No need to continually purchase plastic water bottles.
• Home improvement companies selling solar equipment, window tinting, bio-pure septic services.
• Pest control companies promoting non-toxic, eco-friendly products.
• Auto Dealerships – marketing hybrid vehicles. This is definitely a list for auto dealers looking to market EVs.
• Retailers – selling bicycles, cosmetics, cleaning supplies, cotton + hemp clothing.
• Travel Industry – promoting eco-friendly travel and Leed Certified hotel packages.
• Non-profits – reaching out to like-minded individuals for affiliation and fund raising.
• Financial marketers looking to promote eco-friendly stocks/financial opportunities.
• Builders & developers selling eco-friendly homes.
• Cleaning companies – promoting use of eco-friendly products.
• Diaper Services looking to reach eco-sensitive new parents.
• Cemeteries featuring Green Burials.

Our eco-friendly list overlays can be overlaid on any of our Consumer Files. This also includes our Property & Realty Database. By adding this key lifestyle to your list criteria, you can really make a difference in response.