Ethnic Detail Mailing
Lists

You can drill down to these specific Ethnic Markets as you create the ethnic detail mailing list that’s right for your offer.

Ethnic Detail Subgroups

Values

Description

Values

Description

46Afghani  
A1African American (Islamic Surname)A2African American (Islamic Surname)
A3African American (Islamic Surname)A4African American (Islamic Surname)
D1African American (Dutch Surname)D2African American (Dutch Surname)
D3African American (Dutch Surname)D4African American (Dutch Surname)
E1African American (English Surname)E2African American (English Surname)
E3African American (English Surname)E4African American (English Surname)
F1African American (French Surname)F2African American (French Surname)
F3African American (French Surname)F4African American (French Surname)
I1African American (Irish Surname)I2African American (Irish Surname)
I3African American (Irish Surname)I4African American (Irish Surname)
S1African American (Scotch Surname)S2African American (Scotch Surname)
S3African American (Scotch Surname)S4African American (Scotch Surname)
W1African AmericanW2African American
W3African AmericanW4African American
85African American38Albanian
67Aleut9MAlgerian
9IAngolan70Arab
29Armenian8SAshanti
11Austrian44Azerb
8DBahrain8LBasotho
9SBasque09Belgian
48Bengladesh8PBenin
94Bhutanese43Bosnian
97Botswanian36Bulgarian
8QBurkina Faso9BBurundi
28Byelorussian98Cameroon
8BCent Afric Rep9GChad
9JChechnian53Chinese
😯Comoros8ACongo
41Croatian13Czech
03Danish7BDjibouti
08Dutch78Egyptian
01English9YEquat Guinea
23Estonian95Ethiopian
8HFiji9NFilipino
06Finnish17French
9HGabon9DGambia
27Georgian10German
88Ghana33Greek
9WGuinea-Bissea8FGuyana
8XHausa9QHawaiian
68Hebrew7AHindu
20Hispanic12Hungarian
07Icelandic50Indian
49Indonesian76Iraqi
15Irish19Italian
93Ivory Coast57Japanese
66Jewish45Kazakh
86Kenya61Khmer
74Kirghiz56Korean
32Kurdish9UKuwaiti
60Laotian24Latvian
9OLesotho8NLiberian
77Libyan25Lithuanian
9FMacedonian9RMadagascar
82Malawi59Malay
8VMali7CManx
7GMauritania **35Moldavian
52Mongolian84Moroccan
92MozambiquezzMulti-Ethnic
51Myanmar9ANamibian
39Native American7ENepal
8RNiger87Nigerian
05Norwegian65Other Asian
47Pakistani9XPapua New Guinea
34Persian8YPili
22Polish21Portuguese
8EQatar37Romanian
79Rwandan30Russian
75Saudi02Scotch
81Senegalese42Serbian
9TSierre Leone14Slovakian
40Slovenian9ESomalia
8MSouth African63Sri Lankan
83Sudanese91Surinam
8TSwahili8ISwaziland
04Swedish18Swiss
9ZSyrian73Tajik
9CTanzanian7DTelugan
58Thai8GTibetan
8CTogo80Tonga
9PTunisian31Turkish
72Turkmenistan96Ugandan
26Ukrainian64Uzbekistani
62Vietnamese16Welsh
7FWestern Samoa8KXhosa
9VYemeni90Zaire
89Zambian99Zimbabwe
8JZuluUC

Unknown

According to Wikipedia, there has been constant debate over the classification of ethnic groups. Membership of a particular group tends to be associated with shared cultural heritage, ancestry, history, homeland, language or dialect. Consequently, by the nature of the concept, ethnic groups also tend to be divided into subgroups. These subgroups may themselves be or not be identified as independent ethnic groups, depending on the source consulted.

Why Drill Down by Subgroup?

There are definitely some offers that can be directed by a more detailed ethnicity. For example, a business selling kosher food might want to mail only to Jewish households. Furthermore, a company selling discounted telephone service to Tanzania may want to select a list of Tanzanian households. A Russian orthodox church may only want to mail to Russian households. Hence, we are narrowing down the prospect universe by ethnic household composition.  For that reason, if the ethnic groups are too broad, you might want to look at our  list selection options by ethnic detail mailing list

Finely-tuned direct marketing truly lends itself to our Ethnic Detail mailing list criteria. For example, you might be able to drill down to a very specific ethnicity subgroup to suit your marketing objective. Similarly, there may be groups you want to omit in your marketing. As a result, you can narrow your list to the best possible group of prospects. This is the beauty of direct marketing. Above all, when you streamline your list and select high probably targets, you will increase your Return on Investment. This is due to the fact that you are eliminating the costs involved with marketing to people who aren’t the right prospects for your offer. Likewise, you are also better able to tailor the copy and offer to the specific market group. When the list, copy and offer align, your response will increase. Above all, this is your goal.

Back to Ethnic + Religious Lists

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