Marketing to Moms – Mothers are Getting Older & Greener
When marketing to moms, advertisers need to take heed of a recent study from Experian. This report shows that younger […]
Increased Risks to Elderly from Tap Water Consumption
I recently re-read an article from last Decembers WC&P Magazine having to do with the Increased Risks to the Elderly
18-34 Year Olds Prefer Direct Mail
I was pretty surprised by the results of this new study on Direct Marketing which indicates that 18-34 year olds
New Homeowner Lists – More Important Than Ever
If there are fewer New Homeowners, doesn’t it mean that those people who did buy homes are more important to
Driving Website Traffic with Direct Mail
According to the 2009 Channel Preference Study by ExactTarget, direct mail influences 76% of Internet users to buy a product
New Homeowner Names – More important Than Ever Before
There are fewer New Homeowner names right now than in the past few years. The real estate market ebbs and
Marketing Life Insurance Offers
In 2009, searches containing the term ‘life insurance’ grew 15 percent from the previous year to reach 16.6 million searches.
Hispanic Telemarketing Lists Target Top Prospects
Dataman Group’s Hispanic Telemarketing Lists help telephone marketers reach out to Hispanic households. More than 51.2 percent of companies that
