Google’s latest announcement will have an effect on where your Dealership appears in mobile users’ search results.
At this past WQA Conference, I spoke about MobileGeddon and how the new Google algorithm will affect how your Dealership will be found in search.
As of last Tuesday, Google began prioritizing mobile-optimized websites in search results on smartphones, boosting sites that are mobile-friendly (for example – loads quickly on devices, has responsive design, etc.) and demoting those that aren’t.
Sites that may have been on the front page of a search word may be pushed several links down on the page—if not pushed off the front page entirely.
While this shouldn’t affect desktop and laptop browsing, Google’s news seems to reflect how people are conducting their searches for information these days: on their smartphones. According to comScore, 184 million people own/use smartphones for their searching. Google Search is the fourth most popular app used on their phones (51.5 percent, behind Facebook, YouTube and GooglePlay).