Milestone Birthday
Mailing Lists
Milestone Birthday mailing lists offers an advertiser an effective way to reach people at specific times in their lives that trigger purchasing behavior. We all know that people Turning 65 are prime targets for Supplemental Medical Insurance and financial planning offers, but did you know that people Turning 50 are great Long Term Care prospects?
While Milestone Birthday mailing lists may be small in quantity, they deliver a big response.
The key is selecting a highly targeted, very accurate list of individuals by month & year of birth, putting together a great marketing piece and mailing it at the right time.
Great marketing pieces include birthday cards and letters with testimonials. The mail piece needs to stand out – unique size, colorful or textured envelopes, creative font.
An Example of a Unique Milestone Birthday Mailing
I know of a cemetery who mailed an amazing virtual reality piece to people turning 67. The goal of the mailer was to drive pre-need sales. Pre-need means buying a cemetery plot and/or funeral for the future. Typically, a pre-need arrangement can run anywhere from $3,500 for a simple cremation – $40,000 for a double mausoleum. So, this is not a cheap sale.
This also means that you can’t send out a cheap mailer. The mail piece folded in a tight sleeve and delivered to a very select group from our milestone birthday mailing list. The recipient was instructed to take the mailer out of it’s sleeve, then assemble it. This became a cardboard VR glass headset. But here’s the cool part. It was pre-loaded with views of the cemetery. This way, you can look into the glasses and feel as though you are right there. You can look around and choose your cemetery plot. Want to be under a tree? Look left. Want a view of a lake for posterity. No problem – you can search for that with your VR glasses as well. Needless to say, this VR glasses mailer was unforgettable. It generated many calls to the cemetery, resulting in several sales.
And, don’t forget the offer – who doesn’t like a birthday present? What can you offer that provides a real value to these prospects.
Here’s a list of Milestone Birthdays that effectively trigger buying decisions. Now, all you need to do is pick the milestone birthday mailing list for your offer.
Insurance
- Individuals Turning 65 – supplemental medical insurance
- Turning 50 – Long Term care prospects
Financial Planners / Stock Brokers
Auto Dealerships
- Turning 21
Children’s Party Planners
- The Parents of Children age 3-9
Pre Schools
- Parents of Children 0-3
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Ally2025-03-13Trustindex verifies that the original source of the review is Google. I am very pleased with setting up my account. I spoke with Scott, he was extremely helpful and patient with me with all of my questions. The customer service is top notch! I did a lot of research on this topic and Dataman group was the most affordable and flexible with anything I needed. I will forever recommend Dataman Group to everyone that needs these services. Ryan Meyers2025-01-04Trustindex verifies that the original source of the review is Google. I have used Dataman Group direct multiple times now, and every time has been a fantastic experience! Their team is always super responsive and extremely fast to get me what I need. The lists I have purchased have proven to be very affordable, accurate and easy to implement into my marketing system. I would highly recommend Dataman Group Direct to anyone!! Timothy Marshall2024-09-05Trustindex verifies that the original source of the review is Google. It is always a pleasure to work with them. They are timely and very knowledgable. Tara Hamilton2024-08-29Trustindex verifies that the original source of the review is Google. Dataman is great to work with. We outsource several lists, and Dataman is our top producer. Highly recommend them. Great customer service and Scott is amazing!! Jeff Weaver2024-03-14Trustindex verifies that the original source of the review is Google. Scott Filhaber, VP of Sales & Marketing, was a tremendous help. It was clear he was only interested in helping me not just selling a list. DMG is interested in long term relationship, not just hocking lists. His knowledge and expertise are awesome. Ali Nezar (Ali Baba)2024-01-25Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is Amazing ! The lead quality is good as well as the customer service. Highly Recommend !!! Danielle Wallace2024-01-08Trustindex verifies that the original source of the review is Google. Scott is so helpful and knowledgeable. He took lots of time to make sure I got the help and support I needed. He and his team are very responsive and go above and beyond to make sure you're happy and taken care of!!!! Rebecca Bowland2023-12-28Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is an absolute rockstar! The rest of the team when he is unavailable is always amazing too. The lead quality is top notch as well as the customer service. Thanks you guys! You are an absolute asset to our business.