Consumers get to know your brand because they’ve seen it or they’ve heard about it. Studies continue to show that your message needs to be seen multiple times and via multiple marketing channels.  This type of multi-channel approach makes your message more important.

You can easily direct mail to Individuals with a healthy lifestyle. Additionally, you can take advantage of the free options with USPS Informed Delivery to get your message into your prospect’s email boxes.

The list can also be appended with email addresses. This lets you upload the file into social media for marketing. You can also upload the list into google for your remarketing efforts. Consequently, your message becomes more important.

When you are reach the same people in different ways, you increase your visibility. You up your Brand IQ.

Bottom line, if a healthy lifestyle factors into your brand, this list overlay is invaluable for you.