There are many lists in the marketplace targeting Individuals with a Healthy Lifestyle. This new list allows marketers to drill down to individuals based on their personal health & well-being.
These are individuals who lead a “wellness-oriented” lifestyle. They are concerned with nutrition, fitness, wellness, stress and their environment. They accept responsibility for their health. Because of this, they are excellent customers for health-related products and services.
In addition to specific health & wellness functions, we offer a modeled overlay that hits all households. This Healthy Lifestyle overlay scores all U.S. households.
The Health and Well Being individual level segments are based on statistical analysis of consumers that have reported on their health and well-being. This way marketers can locate individuals with a healthy lifestyle. Similarly, they can also target those individuals who are not.
Values and descriptions:
1= Invincibles: generally not concerned about their health
2=Trusting Patients: rely on doctors and follow healthy practices
3=Weight Reformers: struggle with healthy choices
4=Healthy Holistics: committed to exercise and healthy choices
5=Image Shapers: believe looking good means being healthy
Age, gender and income overlays will help refine the data.