There are many lists in the marketplace targeting Individuals with a Healthy Lifestyle. This new list allows marketers to drill down to individuals based on their personal health & well-being.
Health and Well Being individual level segments are based on statistical analysis of consumers that have reported on their health and well-being.
Values and descriptions:
1= Invincibles: generally not concerned about their health
2=Trusting Patients: rely on doctors and follow healthy practices
3=Weight Reformers: struggle with healthy choices
4=Healthy Holistics: committed to exercise and healthy choices
5=Image Shapers: believe looking good means being healthy
Age, gender and income overlays will help refine the data.
Who Benefits from using Lists of Individuals with a Healthy Lifestyle?