There are many lists in the marketplace targeting Individuals with a Healthy Lifestyle. This new list allows marketers to drill down to individuals based on their personal health & well-being.

Health and Well Being individual level segments are based on statistical analysis of consumers that have reported on their health and well-being.

Values and descriptions:

1= Invincibles:  generally not concerned about their health

2=Trusting Patients:  rely on doctors and follow healthy practices

3=Weight Reformers: struggle with healthy choices

4=Healthy Holistics:  committed to exercise and healthy choices

5=Image Shapers: believe looking good means being healthy

6= Unknowns

Age, gender and income overlays will help refine the data.


Who Benefits from using Lists of Individuals with a Healthy Lifestyle?