Dataman Group Direct’s E-Division provides our clients with e-mail marketing lists & email deployment services.
Our job is to make it easy for you. All you need to do is provide the html ad, the from line, subject line, list of seed names for the test and broadcast and we can get it out the door for you – quickly, efficiently, no muss-no fuss!
Our Highly Acclaimed E-Division offers multi-channel marketing opportunities, specializing in permission based opt-in email and postal data usage. We work directly with the actual aggregator of the data, the direct source. Our qualified membership database consists of global consumer and business to business records. All of the data is self-reported and compiled in accordance with the Can-Spam guidelines.
What sets us apart is our behavioral targeting methodology used to enrich the data. By using these behavioral targeting and surveys, Dataman Group Direct has the capability of reaching your client’s prospective customers in an extremely precise and cost-effective manner. With hundreds of key micro-targeting factors, we can custom create specific demographic or interest-based lists.
What Makes Our Data So Unique?
Data hygiene, infrastructure, and a team of marketing and IT professionals are what enable us to enjoy our leadership in the data industry.
Q: Where do the opt-in email addresses come from?
A: All of our data is aggregated through our networks, affiliates and strategic partnerships. We take a person’s self-reported, opt-in information from warranty cards, online registrations, e-newsletters, and surveys, and we bounce that information against all the major data sources. We then cross-reference, or overlay that information, against the databases we currently manage to find other interests. This process is called data profiling.
We have over 700 different selects to choose from, including: age, income, location, presence of children (POC), ages of children, ethnic backgrounds, type of vehicle ownership, specific interests and lifestyles.