Our Homeowner Realty File offers companies the ability to target their prospects by very specific selection criteria, including year built, presence of swimming pool, and home square footage. For example, you might pull single family homes built prior to 2004, with home values of $200,000+up. Plus, this is the only list which allows you to include demographic criteria. You can actually select a list of swimming pool owners with children under 6 years old.

Many home improvement companies use the Year Built select on the homeowner realty file to locate homeowners whose homes are 15+ years old. For example, HVAC and Roofing companies are looking for older homes for their lead generation efforts.

Other unique options on the homeowner realty file includes home and lot square footage, number of bathrooms and heating type.

Tap Into the Booming Home Improvement Market

Did you know that more than half of the homes in the U.S. were built before 1986?
That’s over 65 million aging homes—many in serious need of updates, repairs, and energy-efficient upgrades.

Not only that – but Home equity is at an all-time high.
Homeowners are tapping into that equity to remodel kitchens, replace roofs, upgrade HVAC systems, and install smart home tech—and they’re looking for trusted local contractors to help them do it.

The Baby Boomer Renovation Wave: Aging in Place

Baby Boomers own more than 40% of U.S. homes—and many want to stay right where they are.

That’s fueling demand for aging in place renovations like:

• Walk-in tubs and zero-threshold showers

• Stair lifts and wider doorways

• Improved lighting and non-slip flooring

• First-floor bedroom conversions

Boomers are remodeling with purpose—and the budget to match. If you’re a contractor, remodeler, or accessibility specialist, this is a major opportunity.

Get the Right Homeowner Leads

You need to reach the people most likely to hire you. That’s where our data comes in.

Target by:

• Year Home Built

• Current home value

• Modeled Home Equity

• Household Income

• Homeowner Age

• Geography

• Property Type – presence of swimming pool, lot square footage, home square footage, roof type

• And more

We can deliver your list by direct mail, email, phone, or build you a custom digital ad audience.

It’s Not Just Repairs—It’s Lifestyle Upgrades

Today’s homeowners want more than fixes—they want a better way of living. They’re investing in comfort, energy savings, accessibility, and long-term value.

This trend is accelerating. The U.S. home remodeling market is expected to reach $812 billion by 2034.

Ready to Build Your Ideal Prospect List?

Looking for:

• High-equity homeowners

• Aging homes with aging owners

• Properties ready for solar, windows, or HVAC upgrades

• Baby Boomers preparing their homes for the future

• New homeowners eager to customize

We’ve got the list. Fresh, accurate, and targeted.

Cell phone #s and email addresses are available.