Don’t Neglect the Baby Boomers
We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers....
Marketing for the Home Industry
Read the most Current Marketing tips and trends in your Industry.
Recent Posts
Targeting Multi-generational Households
Targeting multi-generational households offers businesses an opportunity to differentiate themselves from their competition. For some industries, multi-generational households are serious...
Using data to increase revenue
This case study will look at how Sun & Ski Sports succeeded by using data to better target customers and...
Millennials and Direct Mail
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The...
Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with...
Clean Up Your Inbox to Start 2020
One of the nicest things you can do for yourself to start the New Year off right is to clean...
Honesty enhances marketing strategy
The old adage - honesty in the best policy - really holds true. In fact, many studies continue to corroborate...
TOP SOLAR MARKETS FOR 2020
In terms of the top solar markets, the “Big Five” have historically been California, Arizona, New York, New Jersey, and...
Selling Homeowners a Service Plan
I was scrolling around this week’s WQA Update. I saw a blog by the WaterRight Group that piqued my interest....