FAMILIES WITH CHILDREN HAVE THEIR FAMILY’S BEST INTEREST AT HEART

Families with Children lists have always provided water quality dealers with great response. They are considered the top leads for water quality dealers.

The WQA Consumer Opinion Study points out that households with children are far more likely to purchase a water filtration system than those without children.

In 2021, the Study indicated that households with children were more concerned about the quality of the household water supply as opposed to households with out children. The survey also indicated that they were more likely to use bottled water rather than tap water.

In 2019, half the households with children (51%) said they’d consider buying a water filtration system in the future, versus only a third (37%) of the households without children.

We know that every parent is concerned about the long-term effects of sub-standard water on their family’s health and well-being. Filtered water provides a feeling of safety & security that every parent needs. Plus, there is the added value of energy efficiency and cost-savings that a Water system provides.  Let’s face it, families with children do a lot of laundry and drink a lot of water. Those families that can afford it want a system and want it right away.

Water Quality Dealers can select Families with Children lists by home ownership, presence of children, household income, home value, dwelling unit size, email and/or telephone availability.  You can also overlay modeled credit data to insure you are marketing to households who can afford your system.

Marketing Tip:

Response increases when you use the right promotional piece for this special market.  Make sure you target the woman in the household because she is your audience; she is the decision-maker. Be sure to feature a child on your mailer along with  a compelling headline that draws attention to your message. No need for scare tactics – believe me, parents are already concerned about the water their children drink.

Instead, your marketing approach needs to illustrate that a water filtration system is an investment in the family’s health. After all, quality water provides a great head start in life.

These families are waiting for your offer, which makes our Families with Children lists great leads for water quality dealers.

Last – EPA Studies have indicated that young children, as well as the elderly and infirm truly benefit from filtered Air & Water. If your dealership also provides air purification services, this group has twice the impact for you.

Telephone #s are available for all our Families With Children Lists and are scrubbed monthly against the Do Not Call.

Selects:

• Homeownership
• Family estimated household income
• Age of parent / marital status
• Age range of child
• Presence of Children
• Single family homes or condos
• Modeled Credit Overlay
• Telephone #
• Single parent family
• Ethnicity
• Number of Children in household
• Health-conscious
• Targeting the Female Decision Maker

Note:

Dataman Group Direct provides marketing data sourced from reputable third-party providers. Data is delivered at the household level and may include modeled demographic indicators (such as presence of children within a household). We do not collect personal data directly from consumers and do not provide data on individual minors.