We recommend new homeowner lists for life insurance agents and financial advisors because we’ve found that New Homeowners are an amazing market for all members of the Financial Services industry.
Why Are New Homeowner Lists So Responsive for Insurance Agents?
More than 4 million New Homeowners buy homes each year. They have just taken on a huge new responsibility that comes with a new home purchase. For many new homeowners, this is a time when common sense and mortality collide. For the first time, new homeowners realize that if they die, who would pay off the mortgage? Who would take responsibility for debts like credit card balances and car loans. Who will cover monthly expenses and utility bills? The trend in life insurance marketing is to target new homeowners – especially the millennial and generation x cohorts.
It’s a harsh awakening. The fact is that many new homeowners do not have an insurance agent in their new area. Are you willing to let them go online and google the first insurance agent or financial advisor they see? Does your marketing budget let you be first on the page?
You need to Reach Out to New Homeowners
What makes this list unique is that new homeowner lists for life insurance agents are delivered to them each week or each month, on an on-going basis. This allows an insurance agent to create their own prospecting program that keeps the leads flowing into their agency on a continuous basis. Many insurance agents have been using this list successfully for years.