National Consumer
Database
The National Consumer Database is the largest, most comprehensive marketing database of it’s kind in the country.
This database is compiled from thousands of propriety sources. These include telephone directories, US census data and county realty records. Because of this, the NCDB represents a consumer library of information. It is perfect for high response direct mail, telemarketing and digital marketing use.
The National Consumer Database offers you more than 2,600 selection options. This lets you pinpoint your prime prospects with remarkable precision. We have information on over 133 million households. This equates to over 240 million individuals!
Not only that – the Database contains a whopping 282,255,462 emails. If you are doing email marketing, this file is for you.
You can segment your list by a wide range of demographics. These include age, income, religious & ethnic surname, home ownership, mail order responsiveness, and census data. Plus you can overlay the most widely-used segmentation tools to hone in on your prime prospects.
The NCDB is cleaned and updated continuously. There is no doubt that it is the most well-maintained data source available in the marketplace. This allows us to deliver the freshest, most accurate information in the industry.
Some Unique Market Segments carved out of our National Consumer Database:
Every type of business can use the National Consumer Database to successfully maximize their marketing efforts. Each list is custom designed based on your specific needs. There are thousands of options to allow businesses to fine-tune their marketing efforts. Consequently, you can reach the right group of prospects for your particular offer from our repository of data.
Businesses can use this data to better understand consumer preferences and behaviors, allowing for more precise targeting of marketing campaigns. This can result in higher conversion rates and increased return on investment for marketing efforts.
Selects:
- Age (head of household, first available, exact or estimated)
- Income (Estimated household income or median income)
- Presence of spouse (name, age, gender)
- Presence of Children (age, gender)
- Dwelling type / length of residence
- Telephone #s
- Census data
- Mail Order responsiveness
- Homeowners / Renters
- Realty Data
- Ethnic Insight overlay– Ethnic & religious surnames, language, country of origin
- Prizm segmentation tools
- P$ycle Net Worth
- Transactional Data
- Presence of Elderly Adult Living in the Household **New Multi-generational data
- Cell phone #s
- Email addresses
Want some Updated Statistics About the File?
From a marketing perspective, our national consumer database offers lots of advantages:
Targeted Marketing: Access to detailed consumer information allows marketers to create highly targeted and personalized marketing campaigns. By segmenting the database based on demographics, interests, purchase history, and other relevant factors, marketers can tailor their messages and offerings to specific audience segments, increasing the likelihood of engagement and conversion.
Improved ROI: Targeted marketing leads to better utilization of marketing resources. Instead of deploying broad-based campaigns that may reach irrelevant or uninterested audiences, marketers can focus their efforts on individuals or groups most likely to be interested in their products or services. This results in higher ROI as marketing budgets are allocated more efficiently.
Customer Insights: Consumer databases provide valuable insights into consumer behavior, preferences, and trends. Marketers can analyze patterns in purchase history, identify emerging trends, and understand changes in consumer preferences over time. This information enables marketers to make data-driven decisions and adapt their strategies to meet evolving consumer needs.
Personalization: Personalization is increasingly important in marketing, and consumer databases are essential for delivering personalized experiences. By leveraging data from the database, marketers can personalize their communications, offers, and recommendations to individual consumers, creating a more meaningful and relevant experience that fosters stronger customer relationships and loyalty.
Think Competitive Advantage
Customer Retention: A national consumer database helps marketers identify and understand their most valuable customers. By analyzing customer behavior and preferences, marketers can develop targeted retention strategies to keep customers engaged and loyal. This may include personalized loyalty programs, exclusive offers, or proactive customer support initiatives.
Competitive Advantage: Access to a comprehensive consumer database can provide marketers with a competitive advantage. By leveraging consumer insights and targeting capabilities not available to competitors, marketers can differentiate their brand, attract new customers, and retain existing ones more effectively.
Measurable Results: Consumer databases enable marketers to track and measure the performance of their marketing campaigns with greater accuracy. By analyzing key metrics such as conversion rates, customer acquisition costs, and lifetime value, marketers can assess the effectiveness of their strategies and make data-driven optimizations to improve results over time.
Bottom Line
Our national consumer database empowers marketers to better understand their target audience, deliver more relevant and personalized experiences, and achieve higher ROI from their marketing efforts. It serves as a foundational tool for data-driven marketing strategies that drive business growth and competitive advantage.
Shipping/Delivery
Data from the National Consumer Database will be e-mailed to you within 24 hours in excel, .csv or in a word label format, password protected in a zip file.
For those clients who have requested the data be shipped to them on Avery labels, we will print and ship them out to you via USPS Priority Mail. Allow 3-5 days for receipt.
If you order the data in the Avery-style label format, you can print directly onto mailing labels.
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