Ask DataDale – The Dataman Group Blog

Ask DataDale, the Dataman Group Blog, offers insights into all things direct marketing. This blog features articles & words of wisdom from Industry Expert Dale Filhaber.

Data Dale publishes new content on a weekly basis. Her blog has been updated continuously since 1997. This makes The Dataman Group Blog one of the longest running marketing blogs in the country.

Data Dale is an internationally recognized expert in direct marketing. Besides the Ask Data Dale blog, she also publishes Pure Water Profits. This blog is dedicated to material of interest to the water quality industry.

You can enjoy postings on the Ask DataDale blog that run the gamut from marketing strategy to sales tactics. Similarly, Data Dale throws in her own colorful commentary to boot.

In 2020, we have seen a lot of postings and articles that have focus on the COVID 19 pandemic. Specifically, how marketing has changed during this time. Consequently, these articles have gotten a great deal of attention from business owners and marketers alike.

Are you are a business owner, marketing manager or sales director? If so, you know you need to generate new leads on a continuous basis. Consequently, you need to sign yourself up for a subscription or RSS feed to Ask DataDale, the Dataman Group Blog.

trigger leads
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Trigger Leads Are Getting Triggered —Here’s a Smarter Way to Market Your Mortgage Business

Trigger leads have long been a source of controversy in the home financing process for both consumers and mortgage professionals. There are way better ways to market mortgage products and build your own leads.

pest-control-and-lawn-care-leads - real-time-data-lets-you-visit-new-homeowners
Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

Why Real-Time Data Gives You a Marketing Edge

Real-time data is exactly what it sounds like: information that’s updated and delivered the moment it’s captured—no delay, no lag, no waiting around.

Whether you’re talking about a new homeowner list, a verified cell phone number, or a web lead that just came in—real-time data gives you the freshest, most accurate info right when you need it.

Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

What is the Difference Between Direct Mail and Email?

Email marketing is all about speed and precision. You can reach thousands of people with just a few clicks. Want to follow up with new leads? Promote a seasonal offer? Announce a new service? Email lets you do all that—instantly. Direct mail shows up physically. It’s a postcard, a letter, or a flyer you hold in your hand. That makes it more personal—and often more trusted.

Insurance X-Dates
Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

What Are Insurance X-Dates and How Insurance Agents Use Them to Win New Clients

An Insurance X-date (short for expiration date) is the date when a person’s current insurance policy is set to expire. It could be for auto, home, or even business insurance. This is when they’re most likely to shop around, especially if their rates have gone up or they haven’t been impressed with the service.

Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

Sustainability as a Core Message in 2025 Marketing

Sustainability is an essential part of modern marketing. Consumers want to do business with brands that align with their eco-conscious values. When you include sustainability as a core message, you drive loyalty, boost engagements and distinguish your business from the crowd.

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