Data Services to Enhance
Your Customer List
Your customer database is the backbone of your business. You need to know everything you can about your customers. You need to provide an awesome journey for your customers. That means from the time you prospect them – through the sales process – and into customer service follow up.
You can only do this if you know your customer. That means their contact information needs to be stellar.
We offer you a complete menu of Data Services to help you keep your database in top shape.
As we all know, it costs much more to get a new customer than to keep an old one. It is absolutely imperative that your customer list is always clean and up-to-date. This also means your data must have correct addresses, telephone numbers (both landline and cell phone) and email data.
Our Data Services menu offers you both data hygiene and enhancement solutions. We want to transform your Customer Database into a lean, mean fighting machine. After all, bad data gives you bad results.
Get Your List into Shape with these Data Services
- List Hygiene & Maintenance
- Telephone Appending
- Cell Phone Appending
- E-Mail Appending
- Data Appending
- Customer Analysis Marketing Intelligence
- Lead Generation Service
- E-Mail List Rental & Deployment
- Do Not Call ProcessingE-Mail Address Verification
Our Newest Offering:
Our data services start with data hygiene. You never want to waste your hard-earned marketing dollars sending mail or email to old, incorrect addresses. According to Wikipedia, incorrect or inconsistent data can also lead to false conclusions and misdirected investments. Believe me, you don’t want to have bad data.
List Hygiene & Maintenance
This is the process of detecting and correcting (or removing) corrupt or inaccurate records. After those records have been identified, that data is replaced modified, or deleted.
Once the list hygiene data services have been completed, a data set should be consistent with other similar data sets in the system. Data Services may either flag (highlight) or remove inconsistencies. These inconsistencies may have been originally been caused by user entry errors or by corruption in transmission or storage. Furthermore, different data dictionary definitions may be the cause of inconsistent (dirty) data.
The actual process of data cleansing may involve removing typographical errors or validating and correcting values. The validation may be strict such as rejecting any address that does not have a valid postal code. Other validations maybe loose. In this case records may be corrected that partially match existing, known records. Some data cleansing solutions will clean data by cross checking with a validated data set.
Data Appending
Another common data service practice is data enhancement. This is where data is made more complete by adding related information. For example, appending addresses with any phone numbers related to that address. We can also append email addresses to your file.
Some clients also ask us to add new information to a record. For example, someone may want to have a spouse name appended to a file. Likewise, others may want to know if there are children present in the household.
Data services may also involve harmonization (or normalization) of data. This is the process of bringing together data of varying file formats. The data is then re-formatted into one cohesive data set. This helps you cross-sell your products and services.
Digital Display Advertising
Use as a companion to your direct mail – or as a standalone. Our unique digital display geofencing program offers you many options to make your advertising program a success.
Then there are different options within geofencing:
- Basic geofencing – where you are serving ads based on geography. For example, serving ads to people in a given community or within 5 miles from a particular location. For example, hospitals use this to reach prospects for their emergency rooms.
- Addressable geofencing – when you are serving ads to people on a particular mailing list. This is great for a combination direct mail / digital mail campaign. It is also the only way to reach certain specialty markets – such as New Homeowners.
- Competitive geofencing – think about an auto dealership looking for new business. They can serve ads to people coming out of other car dealerships.
- Event geofencing – often used at conventions and events. This is often used to serve messages to concertgoers at a specific event by using the venue to define the location parameters. Or, if you’re exhibiting at a convention, you can use this to get more visitors to your booth
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Call your rep at Dataman Group Direct at (800) 771-3282 and make your data the best it can be.
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Ally2025-03-13Trustindex verifies that the original source of the review is Google. I am very pleased with setting up my account. I spoke with Scott, he was extremely helpful and patient with me with all of my questions. The customer service is top notch! I did a lot of research on this topic and Dataman group was the most affordable and flexible with anything I needed. I will forever recommend Dataman Group to everyone that needs these services. Ryan Meyers2025-01-04Trustindex verifies that the original source of the review is Google. I have used Dataman Group direct multiple times now, and every time has been a fantastic experience! Their team is always super responsive and extremely fast to get me what I need. The lists I have purchased have proven to be very affordable, accurate and easy to implement into my marketing system. I would highly recommend Dataman Group Direct to anyone!! Timothy Marshall2024-09-05Trustindex verifies that the original source of the review is Google. It is always a pleasure to work with them. They are timely and very knowledgable. Tara Hamilton2024-08-29Trustindex verifies that the original source of the review is Google. Dataman is great to work with. We outsource several lists, and Dataman is our top producer. Highly recommend them. Great customer service and Scott is amazing!! Jeff Weaver2024-03-14Trustindex verifies that the original source of the review is Google. Scott Filhaber, VP of Sales & Marketing, was a tremendous help. It was clear he was only interested in helping me not just selling a list. DMG is interested in long term relationship, not just hocking lists. His knowledge and expertise are awesome. Ali Nezar (Ali Baba)2024-01-25Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is Amazing ! The lead quality is good as well as the customer service. Highly Recommend !!! Danielle Wallace2024-01-08Trustindex verifies that the original source of the review is Google. Scott is so helpful and knowledgeable. He took lots of time to make sure I got the help and support I needed. He and his team are very responsive and go above and beyond to make sure you're happy and taken care of!!!! Rebecca Bowland2023-12-28Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is an absolute rockstar! The rest of the team when he is unavailable is always amazing too. The lead quality is top notch as well as the customer service. Thanks you guys! You are an absolute asset to our business.