Your customer database is the backbone of your business. We offer you a complete menu of Data Services to help you keep your database in top shape.
As we all know, it costs much more to get a new customer than to keep an old one. It is absolutely imperative that your customer list is always clean and up-to-date. This also means your data must have correct addresses, telephone numbers (both landline and cell phone) and email data.
Our Data Services menu offers you both data hygiene and enhancement solutions. We want to transform your Customer Database into a lean, mean fighting machine. After all, bad data gives you bad results.
Get Your List into Shape with these Data Services
List Hygiene & Maintenance
Telephone Appending
E-Mail Appending
Data Appending
Customer Analysis Marketing Intelligence
Lead Generation Service
E-Mail List Rental & Deployment
Do Not Call Processing
E-Mail Address Verification
Our Newest Offering:
Digital Display Advertising & Addressable Geo-Fencing
Our data services start with data hygiene. You never want to wast your hard-earned marketing dollars sending mail or email to old, incorrect addresses. According to Wikipedia, incorrect or inconsistent data can also lead to false conclusions and misdirected investments. Believe me, you don’t want to have bad data.
List Hygiene & Maintenance
This is the process of detecting and correcting (or removing) corrupt or inaccurate records. After those records have been identified, that data is replaced modified, or deleted.
Once the list hygiene data services have been completed, a data set should be consistent with other similar data sets in the system. Data Services may either flag (highlight) or remove inconsistencies. These inconsistencies may have been originally been caused by user entry errors or by corruption in transmission or storage. Furthermore, different data dictionary definitions may be the cause of inconsistent (dirty) data.
The actual process of data cleansing may involve removing typographical errors or validating and correcting values. The validation may be strict such as rejecting any address that does not have a valid postal code. Other validations maybe loose. In this case records may be corrected that partially match existing, known records. Some data cleansing solutions will clean data by cross checking with a validated data set.
Data Appending
Another common data service practice is data enhancement. This is where data is made more complete by adding related information. For example, appending addresses with any phone numbers related to that address. We can also append email addresses to your file.
Some clients also ask us to add new information to a record. For example, someone may want to have a spouse name appended to a file. Likewise, others may want to know if there are children present in the household.
Data services may also involve harmonization (or normalization) of data. This is the process of bringing together data of varying file formats. The data is then re-formatted into one cohesive data set. This helps you cross-sell your products and services.
Digital Display Advertising
Use as a companion to your direct mail – or as a standalone. This unique program uses addressable geo-location to make your advertising program a success!
Call your rep at Dataman Group Direct at (800) 771-3282 and make your data the best it can be.