Email address verification will made a significant improvement in your email marketing efforts. Email Validation is procedure that verifies if an email address is deliverable and valid.

Why do we talk about the importance of Email address verification?

You’ve probably spent a lot of time and money to collect email addresses from current customers or potential customers. You have to keep these email lists clean. This means free of typos as well as fictitious and temporary email accounts that could impact your deliverability.

On the average, only 28% of emails make it to the in-box. That’s because Mailbox providers (like AT&T, Comcast, and Gmail) take lots of metrics into consideration to determine a sender’s “reputation”. They include spam complaints, mailing to unknown users, industry blacklists, mailing to spam traps, subscriber engagement and more.

Improve your Sender Score with Email Address Verification

When you verify your email addresses, you improve your Sender Score. A sender score is like an email list credit score that gauges the health of your email program. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. 

Your Sender Score is a big part of your email deliverability. It helps the ISPs determine if you are worthy of the inbox or if you get filtered to the spam folder. The higher your score, the better placement you get and the lower your score, then likely you will get stuck in the junk folder.

You can improve your Sender Score with email address verification, since it eliminates the incorrect email addresses, known spammers and screamers. 

It’s a crucial number to stay on top of this.  That’s because mail servers will often check your Sender Score before deciding what to do with your emails. The lower your Sender Score, the harder time you’ll have getting into someone’s inbox. There are plenty of things that can impact the deliverability of your email. Return Path reports that 83% of the time an email is not delivered to an inbox, it is due to a poor sender reputation.

This is why you need to update and maintain your lists validating emails on a quarterly basis.

Real Time Email Address Verification

Dataman Group offers real-time email address verification with quick turnaround time. Average turnaround is 1 hour. By the way, we take this seriously! Because of this, before we provide a list with email addresses to our clients, we send the list to a third party for email address verification.

Please contact your account rep for additional information.

BTW – there are resources in the marketplace, like Neverbounce, that offer free email check/verification for “one offs”. This means you can input an email address into their system to see if it’s accurate.