Email address verification will made a significant improvement in your email marketing efforts. Email Validation is procedure that verifies if an email address is deliverable and valid.
Why do we talk about the importance of Email address verification?
You’ve probably spent a lot of time and money to collect email addresses from current customers or potential customers. You have to keep these email lists clean. This means free of typos as well as fictitious and temporary email accounts that could impact your deliverability.
On the average, only 28% of emails make it to the in-box. That’s because Mailbox providers (like AT&T, Comcast, and Gmail) take lots of metrics into consideration to determine a sender’s “reputation”. They include spam complaints, mailing to unknown users, industry blacklists, mailing to spam traps, subscriber engagement and more.
Improve your Sender Score with Email Address Verification
When you verify your email addresses, you improve your Sender Score. A sender score is like an email list credit score that gauges the health of your email program. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address.
Your Sender Score is a big part of your email deliverability. It helps the ISPs determine if you are worthy of the inbox or if you get filtered to the spam folder. The higher your score, the better placement you get and the lower your score, then likely you will get stuck in the junk folder.
You can improve your Sender Score with email address verification, since it eliminates the incorrect email addresses, known spammers and screamers.