Why Target Small Businesses?

Small businesses power the U.S. economy. With over 33 million small businesses across the country, they make up 99.9% of all U.S. businesses. From mom-and-pop shops to growing local service providers, these businesses are actively seeking tools, services, and partnerships to stay competitive.

If you’re in B2B marketing, you can’t afford to overlook this highly responsive and diverse market.

How Big Is the Small Business Opportunity?

• 33 million small businesses in the U.S.
• They employ over 61 million Americans
• 80% of new job creation comes from small businesses
• Over 5 million new businesses are launched each year
• Roughly 50% are home-based businesses
• Most have fewer than 10 employees

Top Industries Represented

Our small business marketing lists span a wide variety of industries:

• Construction and home services
• Medical and dental practices
• Professional services (CPAs, consultants, realtors)
• Retail stores and e-commerce businesses
• Beauty and wellness (salons, spas)
• Restaurants and catering
• Auto repair and body shops
• Independent insurance agencies

How to Reach Small Business Owners Effectively

Direct Mail: Cut Through the Clutter

Small business owners get tons of email. But they don’t get as much mail. That’s where you can stand out.

Direct mail delivers a 95% open rate, according to the USPS. That’s huge.

Why it works:

• Physical mail gets noticed.

• It feels more personal.

• It sticks around longer—on desks and in mail trays.

Best practices:

• Use the business owner’s name when possible.

• Include a clear call to action (CTA).

• Add a QR code that links to your website or offer.

Pro tip: Postcards work great—quick to read and cost-effective.

Email: Fast, Affordable, and Targeted

Email marketing lets you follow up, stay top-of-mind, and deliver offers instantly.

When you’re using accurate email lists, you can:

• Send newsletters, offers, or reminders

• Set up drip campaigns for new leads

• Track opens, clicks, and conversions

Want results? Personalize your emails.

According to Campaign Monitor, emails with personalized subject lines get 26% more opens. And personalized emails deliver 6x higher transaction rates.

Just don’t overdo it. Keep it relevant, keep it clear, and always add value.

Telemarketing: The Power of a Live Conversation

Telemarketing is still one of the most effective B2B tools—especially for small business owners who want real answers in real time.

• According to DMA research, B2B telemarketing has a 10% conversion rate—higher than email and digital alone.
• Live calls build trust faster than automated messages.
• You get instant feedback, questions, and interest.

Why it works:

• Business owners are decision-makers.

• You can pivot based on their tone and interest.

• It adds a human connection.

Make sure your reps have:

• A good script (that doesn’t sound scripted)

• A way to personalize the message

• Accurate phone lists with verified contacts

Pro tip: Pair your calls with a postcard or email first. That warm lead will convert faster.

Why Choose Dataman Group for Small Business Marketing Lists?

We’ve helped marketers successfully reach small business owners for over 40 years. Whether you’re promoting office equipment, payroll services, merchant accounts, or business insurance—we’ll match you with the exact list that fits your target audience.

• Customized counts
• Real-time data updates
• On-demand ordering
• Friendly, expert support

Let’s Build Your Perfect Small Business List

We’re here to help you reach the right businesses—at the right time—with the right offer. Whether you’re planning a national campaign or want to start local, we’ll get you the list that delivers.