HOMEOWNER MAILING LISTS & TELEMARKETING LEADS
First of all, Gutter Cover dealers should only market to Homeowners.
Remember, you never want to spend your money reaching out to people who aren’t real prospects. Newspapers, ADVO, radio + TV don’t give you the bang for your buck. You only want to reach out to Homeowners in your specific dealership market who are solid prospects for your services.
That’s why Direct Mail and Telemarketing are still the two most cost-effective methods used to generate leads for Gutter Companies.
Great data for lead generation
- Homeowners Realty File You can target bonafide Homeowner prospects by very specific selection criteria. This includes home value, year built, homeowner age & household income. For example, you can select single family homes with home values of $250,000+up where the homeowner is age 45+up.
- The New Homeowner file offers home owner mailing lists segmented by New vs. Resale transactions. The latest study by the National Home Builders Association shows that this is one of the purchases new homeowners make in their first 2 years in their new home. The list can targeted by home purchase price, and date of purchase. New Homeowners are great leads for gutter companies. Those new homeowners who purchased resale homes are top buyers. You need to contact them as soon as they buy their home, 3-4 months after they purchased and again 9-10 months later.