Direct Mail Works for Dentists

Direct Mail for Dentists Works Because…..

Direct Mail Marketing is Incredibly Effective:

• Easier to understand & more memorable than digital, provides a far higher brand recall
• More persuasive than digital media. Studies show motivational response was 4x higher
• Visually processed in less time than digital media
• More likely to drive behavior than digital media.

Proven Mailing List Options That Work to Build a Dental Practice:

• Newcomers to your neighborhood – The #1 new patient acquisition list in the Industry
• Demographic list targeting female head-of-household. She is the dental decision maker of the family. Select prospects that match your practice style. You can refine the list with age, income, presence of children, home ownership.
• Saturation mailing list – reach every household in your market.

Direct Mail Marketing Is Powerful and Results-oriented:

• Direct Mail Marketing gets your message right into the home
• Frequency counts – people remember you & your brand with repetition. Mail more than once!
• 78% of direct mail recipients read or scan their mail every day
• There is less competition than digital marketing. In 2016, the average households received just 2 pieces of direct mail per day vs. 150 emails. You will be noticed.
• If your mail piece stands out, it will be saved or shared with others. Use exciting shapes, sizes or colors, consider bumpy envelopes that beg to be opened.
• Consider a newsletter program – Quality educational content drives interest in a practice.
• Direct mail marketing response can be tracked. Test & tweak until it works.