Demographic list targeting female head-of-household. She is the dental decision maker of the family. Select prospects that match your practice style. You can refine the list with age, income, presence of children, home ownership.
Saturation mailing list – reach every household in your market.
Direct Mail Marketing Is Powerful and Results-oriented:
Direct Mail Marketing gets your message right into the home
Frequency counts – people remember you & your brand with repetition. Mail more than once!
78% of direct mail recipients read or scan their mail every day
There is less competition than digital marketing. In 2016, the average households received just 2 pieces of direct mail per day vs. 150 emails. You will be noticed.
If your mail piece stands out, it will be saved or shared with others. Use exciting shapes, sizes or colors, consider bumpy envelopes that beg to be opened.
Consider a newsletter program – Quality educational content drives interest in a practice.
Direct mail marketing response can be tracked. Test & tweak until it works.
Direct mail works for dentists because it allows for a constant flow of material out. Therefore, it generates a constant stream of leads into the practice.
Most professionals in private practice successfully use direct mail to both get new clients and boost revenue from existing clients. But sending direct mail can be exceptionally lucrative for dental offices. That’s because direct mail can be sent to a very specific target market. And Dataman Group has the lists!
The American Dental Association (ADA) has lots of good information you might want to read. And, we have lots of information on our website and blog. Click here for some Tips for Dental Direct Mail.
One of my favorite tips: Appeal to emotions. Marketers should always seek opportunities to educate prospects on the specific value of a product or service. Consider focusing on the health benefits of dentistry. Use statistics about how healthy teeth prevent heart disease and high blood pressure.
A dentist in Cleveland generated a 4% return and 35 new appointments when he changed his creative. Cosmetic dentists who target the 20-40 age range need to focus on appearance = promotions at work.
She’s happy because she got a great direct mail piece from her neighborhood dentists that encouraged her to make an appointment
