Direct Mail for Dentists Works Because…..
Direct Mail Marketing is Incredibly Effective:
- Easier to understand & more memorable than digital, provides a far higher brand recall
- More persuasive than digital media. Studies show motivational response was 4x higher
- Visually processed in less time than digital media
- More likely to drive behavior than digital media.
Proven Mailing List Options That Work to Build a Dental Practice:
- Newcomers to your neighborhood – The #1 new patient acquisition list in the Industry
- Demographic list targeting female head-of-household. She is the dental decision maker of the family. Select prospects that match your practice style. You can refine the list with age, income, presence of children, home ownership.
- Saturation mailing list – reach every household in your market.
Direct Mail Marketing Is Powerful and Results-oriented:
- Direct Mail Marketing gets your message right into the home
- Frequency counts – people remember you & your brand with repetition. Mail more than once!
- 78% of direct mail recipients read or scan their mail every day
- There is less competition than digital marketing. In 2016, the average households received just 2 pieces of direct mail per day vs. 150 emails. You will be noticed.
- If your mail piece stands out, it will be saved or shared with others. Use exciting shapes, sizes or colors, consider bumpy envelopes that beg to be opened.
- Consider a newsletter program – Quality educational content drives interest in a practice.
- Direct mail marketing response can be tracked. Test & tweak until it works.
