Direct Mail
Works for Dentists
Direct Mail for Dentists Works Because…..
Direct Mail Marketing is Incredibly Effective:
- Easier to understand & more memorable than digital, provides a far higher brand recall
- More persuasive than digital media. Studies show motivational response was 4x higher
- Visually processed in less time than digital media
- More likely to drive behavior than digital media.
Proven Mailing List Options That Work to Build a Dental Practice:
- Newcomers to your neighborhood – The #1 new patient acquisition list in the Industry
- Demographic list targeting female head-of-household. She is the dental decision maker of the family. Select prospects that match your practice style. You can refine the list with age, income, presence of children, home ownership.
- Saturation mailing list – reach every household in your market.
Direct Mail Marketing Is Powerful and Results-oriented:
- Direct Mail Marketing gets your message right into the home
- Frequency counts – people remember you & your brand with repetition. Mail more than once!
- 78% of direct mail recipients read or scan their mail every day
- There is less competition than digital marketing. In 2016, the average households received just 2 pieces of direct mail per day vs. 150 emails. You will be noticed.
- If your mail piece stands out, it will be saved or shared with others. Use exciting shapes, sizes or colors, consider bumpy envelopes that beg to be opened.
- Consider a newsletter program – Quality educational content drives interest in a practice.
- Direct mail marketing response can be tracked. Test & tweak until it works.
Direct mail works for dentists because it allows for a constant flow of material out. Therefore, it generates a constant stream of leads into the practice.
Most professionals in private practice successfully use direct mail to both get new clients and boost revenue from existing clients. But sending direct mail can be exceptionally lucrative for dental offices. That’s because direct mail can be sent to a very specific target market. And Dataman Group has the lists!
The American Dental Association (ADA) has lots of good information you might want to read. And, we have lots of information on our website and blog. Click here for some Tips for Dental Direct Mail.
One of my favorite tips: Appeal to emotions. Marketers should always seek opportunities to educate prospects on the specific value of a product or service. Consider focusing on the health benefits of dentistry. Use statistics about how healthy teeth prevent heart disease and high blood pressure.
A dentist in Cleveland generated a 4% return and 35 new appointments when he changed his creative. Cosmetic dentists who target the 20-40 age range need to focus on appearance = promotions at work.

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Ally2025-03-13Trustindex verifies that the original source of the review is Google. I am very pleased with setting up my account. I spoke with Scott, he was extremely helpful and patient with me with all of my questions. The customer service is top notch! I did a lot of research on this topic and Dataman group was the most affordable and flexible with anything I needed. I will forever recommend Dataman Group to everyone that needs these services. Ryan Meyers2025-01-04Trustindex verifies that the original source of the review is Google. I have used Dataman Group direct multiple times now, and every time has been a fantastic experience! Their team is always super responsive and extremely fast to get me what I need. The lists I have purchased have proven to be very affordable, accurate and easy to implement into my marketing system. I would highly recommend Dataman Group Direct to anyone!! Timothy Marshall2024-09-05Trustindex verifies that the original source of the review is Google. It is always a pleasure to work with them. They are timely and very knowledgable. Tara Hamilton2024-08-29Trustindex verifies that the original source of the review is Google. Dataman is great to work with. We outsource several lists, and Dataman is our top producer. Highly recommend them. Great customer service and Scott is amazing!! Jeff Weaver2024-03-14Trustindex verifies that the original source of the review is Google. Scott Filhaber, VP of Sales & Marketing, was a tremendous help. It was clear he was only interested in helping me not just selling a list. DMG is interested in long term relationship, not just hocking lists. His knowledge and expertise are awesome. Ali Nezar (Ali Baba)2024-01-25Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is Amazing ! The lead quality is good as well as the customer service. Highly Recommend !!! Danielle Wallace2024-01-08Trustindex verifies that the original source of the review is Google. Scott is so helpful and knowledgeable. He took lots of time to make sure I got the help and support I needed. He and his team are very responsive and go above and beyond to make sure you're happy and taken care of!!!! Rebecca Bowland2023-12-28Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is an absolute rockstar! The rest of the team when he is unavailable is always amazing too. The lead quality is top notch as well as the customer service. Thanks you guys! You are an absolute asset to our business.