Non-profits raise money with direct marketing.
Non-profits need to use well-conceived Direct Marketing programs. By this, I mean campaigns designed to reach the right people with the right message. The goal is to get your message across as strongly as possible.
You need to think omni-channel. This means marketing to the same people using multiple marketing channels. The more times someone reads about your agency, the better. And, it can be in the mail, in their email, or via text on their phone. The amount of times they hear from you makes your non-profit’s message more important.
At Dataman Group Direct, we offer lists specifically designed for non-profit direct marketing. We have categories such as donors, past contributors to political, health and institutional or religious charities. We also offer lists of households who have made multiple gifts. All of our lists can be refined by age, income, and home ownership to enhance response. Ethnic and religious targeting can also be overlaid on our data. As a result, you can really customize your list.
Direct mail still generates the highest return on investment of any marketing channel. However, many non-profits are adding social and digital components to their campaigns. This way they are presenting an integrated approach to their fund raising efforts.
Your agency needs to make sure you have accurate, valid email addresses for your donors and friends. This offers you entree to email marketing and social media campaigns. There are solutions in the marketplace to update and append email addresses. You need these email addresses so you can upload to Facebook and Google. Above all, visibility through all the marketing channels is your agency’s lifeblood.