Non-Profit
Direct Marketing Tips
Non-profits raise money with direct marketing.
Non-profits need to use well-conceived Direct Marketing programs. By this, I mean campaigns designed to reach the right people with the right message. The goal is to get your message across as strongly as possible.
You need to think omni-channel. This means marketing to the same people using multiple marketing channels. The more times someone reads about your agency, the better. And, it can be in the mail, in their email, or via text on their phone. The amount of times they hear from you makes your non-profit’s message more important.
At Dataman Group Direct, we offer lists specifically designed for non-profit direct marketing. We have categories such as donors, past contributors to political, health and institutional or religious charities. We also offer lists of households who have made multiple gifts. All of our lists can be refined by age, income, and home ownership to enhance response. Ethnic and religious targeting can also be overlaid on our data. As a result, you can really customize your list.
Direct mail still generates the highest return on investment of any marketing channel. However, many non-profits are adding social and digital components to their campaigns. This way they are presenting an integrated approach to their fund raising efforts.
Your agency needs to make sure you have accurate, valid email addresses for your donors and friends. This offers you entree to email marketing and social media campaigns. There are solutions in the marketplace to update and append email addresses. You need these email addresses so you can upload to Facebook and Google. Above all, visibility through all the marketing channels is your agency’s lifeblood.
We are here to help you increase donations to your agency. We work with non-profits all over the United States.
Top Response Mailing Lists
- Donor Lists. Customize your prospects by age, income, gender, as well as # of times they have contributed.
- Behavior Bank. Refine your prospects by donor interest as well as age & income characteristics.
- New Homeowners. Brand new to your market, New Homeowners are a fabulous prospect group for local organizations.
- Golden Homeowners. This top donor prospect group can round out your fundraising campaign prospect list.
Strategies & Tactics for Successful Non-Profit Direct Marketing
- Using Direct Mail for Stewardship – (February, 2020)
- Year-End Appeal Tips – (September, 2019)
- Creating Compelling Success Stories to Engage Donors & Prospects – (November 2018)
- Using Direct Mail to Build Awareness – First Hugs – (September 2018)
- Prevent Your Donors from Getting Compassion Fatigue – (September, 2017)
- Does Your Non-Profit Agency Have a Crisis Marketing Plan? – (August, 2016)
- Telefundraising – Non-profits Need to Explore Every Marketing Channel – (July, 2015)
- Donor Retention – Charities Lost 103 Donors for Every 100 They Gained in 2014 – (October 2015)
- Direct Mail Still Delivers The Dollars – (Jan 2014)
- The Top 8 Pitfalls of Direct Mail Fundraising – (March 2013)
- Case Study from the ASPCA – (Jan 2013)
- Proven Strategies to Increase Direct Mail Fundraising – (August 2011)
- Is Direct Mail Right for your Fund-Raising Organization? – (updated March, 2020)
- 10 Tips for Raising Money in Tough Economic Times – (reprinted from FundRaising Success Magazine)
- Overview of Direct Mail in the Non-Profit World – (presented at Florida Direct Marketing Association)
- Generational Marketing
- Church Outreach Program –
- Generational Marketing for Fund Raising Success – (May 2008)
- 45 Easy Ways to Cultivate High Value Donors – (reprinted from FundRaising Success Magazine)
- Tips for Maintaining Donor E-Mail Addresses – (March 2009)
DataDale’s Mailing Tips for Non-Profits
Let’s be honest. Non-profit agencies rely on volunteers who are not professionals in the Direct Mail world. Because of this, mistakes sometimes occur that can easily be prevented. Some of these errors are as simple-to-avoid. For example, using the right paper stock or making sure that sizing meets USPS guidelines. Click here to download DataDale’s FREE USPS Primer for non-profits.
Discretionary Spending Index
The discretionary spend index is a highly targeted overlay. Consequently, your non-profit can target individuals who not only have a high income. But also a willingness to spend it. Many national mailers are using this to narrow down their list count. This way you can reach out to individuals who are willing to write the check.
For additional information, please call our office at (800) 771-3282. We’ll be happy to help design the list that best suits your organization’s needs!
Request Your FREE List Count
By checking this box, I consent to receive Conversational SMS from Dataman Group. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit our Privacy Policy and Terms and Conditions Page.
Ally2025-03-13Trustindex verifies that the original source of the review is Google. I am very pleased with setting up my account. I spoke with Scott, he was extremely helpful and patient with me with all of my questions. The customer service is top notch! I did a lot of research on this topic and Dataman group was the most affordable and flexible with anything I needed. I will forever recommend Dataman Group to everyone that needs these services. Ryan Meyers2025-01-04Trustindex verifies that the original source of the review is Google. I have used Dataman Group direct multiple times now, and every time has been a fantastic experience! Their team is always super responsive and extremely fast to get me what I need. The lists I have purchased have proven to be very affordable, accurate and easy to implement into my marketing system. I would highly recommend Dataman Group Direct to anyone!! Timothy Marshall2024-09-05Trustindex verifies that the original source of the review is Google. It is always a pleasure to work with them. They are timely and very knowledgable. Tara Hamilton2024-08-29Trustindex verifies that the original source of the review is Google. Dataman is great to work with. We outsource several lists, and Dataman is our top producer. Highly recommend them. Great customer service and Scott is amazing!! Jeff Weaver2024-03-14Trustindex verifies that the original source of the review is Google. Scott Filhaber, VP of Sales & Marketing, was a tremendous help. It was clear he was only interested in helping me not just selling a list. DMG is interested in long term relationship, not just hocking lists. His knowledge and expertise are awesome. Ali Nezar (Ali Baba)2024-01-25Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is Amazing ! The lead quality is good as well as the customer service. Highly Recommend !!! Danielle Wallace2024-01-08Trustindex verifies that the original source of the review is Google. Scott is so helpful and knowledgeable. He took lots of time to make sure I got the help and support I needed. He and his team are very responsive and go above and beyond to make sure you're happy and taken care of!!!! Rebecca Bowland2023-12-28Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is an absolute rockstar! The rest of the team when he is unavailable is always amazing too. The lead quality is top notch as well as the customer service. Thanks you guys! You are an absolute asset to our business.