According a report by Harvard University’s Joint Center for Housing Studies, 2019 could be a record year for home renovations. The Center projects an increase in home renovation and repair spending in the fourth quarter.
“Strengthening of the U.S. economy, tight for-sale housing inventories, and healthy home equity gains are boosting home improvement activity.” This is a quote from Chris Herbert, Managing Director of the Joint Center for Housing Studies. Over the coming year, owners are projected to spend more than $330 billion on home upgrades and replacements. This figure does not include routine maintenance.
Top Home Improvement projects for 2020
- Bathroom Remodeling
- Kitchen Remodeling
- Closet Overhauls
- Accessibility Remodeling
- Master Bedroom Suites
- Mudroom Additions
- Eco-Friendly Remodels
- Luxury Finished Basements
This is all great news for home improvement companies. But, how does your company become the go-to people call when they are looking for a renovation?
The key for remodeling companies is to find quality prospects for home improvement projects. This is the first step of smart marketing. As a result, home improvement companies need to get their names front and center. Visibility counts. Brand equity is essential. Above all, your brand needs to convey value, trust and competency.