LEAD GENERATION SERVICES
Every business needs to develop a results-oriented lead generation program. This program needs to bring in quality prospects into your organization on an on-going basis.
Lead Generation is not an event. It is a well-thought out, multi-faceted plan. It takes your goals, your budget, your resources and your brand into consideration.
You will not generate leads with a one-time direct mailing or e-blast. Your business needs to be committed to an on-going program to flourish. And, since there are many different techniques of Lead Generation, you will need to be well-versed in several to be successful.
Every business needs a blending of several marketing channels. We can help you put the right formula together for success.
The Customer Experience
For 2020, the new catchphrase is CX – Customer Experience. Wikipedia defines customer experience as the product of an interaction between an organization and a customer over the duration of their relationship. A good customer experience means that the individual’s experience matches the individual’s expectations.
The customer’s experience starts with the first marketing contact and travels through the entire lead generation process. It needs to be exceptional throughout all the points of contact
We will still be focusing on Omni-Channel Marketing. This means the importance of an all-encompassing message regardless of marketing channel. While we still use many of the same media channels for our outreach, the rationale behind it has changed.
Building Trust
In 2020, the key word is Trust. People buy from businesses they trust. How do they come to trust you if they don’t know you? You need a comprehensive Engagement Marketing program. It needs to hit all the high notes and fall within your budget.
Reaching Key Market Segments
Millennials. In sheer numbers, they surpass Baby Boomers. Are they the big customer now? Will they be tomorrow? We know that Millennials are highly loyal to brands they like. Back to trust. How do you develop a lasting relationship with this critical market segment? You need to develop a strategy for them within your engagement marketing plan.
Health. The Baby Boomer mantra is “as long as you have your health”. Boomers know from experience that to live a good life, you need to stay healthy. Boomers are taking direct responsibility for their health with exercise, vitamins, eating better and drinking good quality water. If you are targeting Boomers, health is an overarching concern.
Women. Women control 85% of the discretionary income in the United States. They are the decision makers when it comes to household products and the overall health of the family. Therefore, you need to speak to her with the right voice and message if you want to generate a response.
Sustainability. Saving the planet has become one of the most compelling reasons for buying a particular product. This is cornerstone content for your business. Being involved with sustainability lifts a company’s reputation and status. As a result, many consumers strongly prefer to do business with companies they view as socially and environmentally responsible.
The world does not stay still. New trends and innovative technology impact our marketing channels unceasingly. Consequently, businesses that want to stay relevant and profitable have to constantly learn new tricks.
Lead Generation Made Easier
If you haven’t read DataDale’s book Lead Generation Made Easier, you can get it from Amazon.

BTW – if you have Kindle Unlimited – you can download for FREE!
We have great partners for printing, telemarketing, creative work, website development, content marketing & branding, as well as social media.
Call our office at 800.771.3282. Above all, we are here for you!
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Ally2025-03-13Trustindex verifies that the original source of the review is Google. I am very pleased with setting up my account. I spoke with Scott, he was extremely helpful and patient with me with all of my questions. The customer service is top notch! I did a lot of research on this topic and Dataman group was the most affordable and flexible with anything I needed. I will forever recommend Dataman Group to everyone that needs these services. Ryan Meyers2025-01-04Trustindex verifies that the original source of the review is Google. I have used Dataman Group direct multiple times now, and every time has been a fantastic experience! Their team is always super responsive and extremely fast to get me what I need. The lists I have purchased have proven to be very affordable, accurate and easy to implement into my marketing system. I would highly recommend Dataman Group Direct to anyone!! Timothy Marshall2024-09-05Trustindex verifies that the original source of the review is Google. It is always a pleasure to work with them. They are timely and very knowledgable. Tara Hamilton2024-08-29Trustindex verifies that the original source of the review is Google. Dataman is great to work with. We outsource several lists, and Dataman is our top producer. Highly recommend them. Great customer service and Scott is amazing!! Jeff Weaver2024-03-14Trustindex verifies that the original source of the review is Google. Scott Filhaber, VP of Sales & Marketing, was a tremendous help. It was clear he was only interested in helping me not just selling a list. DMG is interested in long term relationship, not just hocking lists. His knowledge and expertise are awesome. Ali Nezar (Ali Baba)2024-01-25Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is Amazing ! The lead quality is good as well as the customer service. Highly Recommend !!! Danielle Wallace2024-01-08Trustindex verifies that the original source of the review is Google. Scott is so helpful and knowledgeable. He took lots of time to make sure I got the help and support I needed. He and his team are very responsive and go above and beyond to make sure you're happy and taken care of!!!! Rebecca Bowland2023-12-28Trustindex verifies that the original source of the review is Google. Scott at Dataman Group is an absolute rockstar! The rest of the team when he is unavailable is always amazing too. The lead quality is top notch as well as the customer service. Thanks you guys! You are an absolute asset to our business.