82% of Americans Are Concerned About Their Tap Water. Are Water Treatment Dealers Listening?

Water quality is on consumers’ minds. And that’s an opportunity for water treatment professionals.

According to Aquasana’s 2026 Water Quality Survey, 82% of Americans are concerned about the quality of unfiltered tap water in their homes.

The survey also found that:

• 78% are concerned about PFAS in their drinking water.

• 82% are concerned about microplastics in their drinking water.

• 60% consider filtered water sources the most trustworthy option for clean drinking water.

These findings point to something important: Consumers are paying attention to what’s coming out of their taps.

What Does This Mean for Water Treatment Dealers?

Homeowners may already be thinking about their water quality. The challenge is making sure they know who to call.

That’s where consistent, targeted marketing makes a difference.

New Homeowners are a particularly valuable audience. They’re settling into their homes, evaluating household needs and making decisions about improvements.

Reaching them early with information about water testing, filtration and treatment options can help start the conversation.

Turn Water Quality Concerns Into Marketing Opportunities

Dataman Group Direct helps water treatment professionals reach New Homeowners and targeted neighborhoods with accurate prospect lists and turnkey postcard mailing programs.

The interest is there. Make sure your dealership is part of the conversation.

Call 800-771-3282 or visit DatamanGroup.com to learn more.

Source: Aquasana 2026 Water Quality Survey, August 2026.