This list of spam trigger words contains words and phrases you absolutely should NOT use when crafting your subject line or email message. Your ISP checks every single email message that runs through their system to make sure they are not aiding & abetting black-listers in the industry.
If you feel that some of these words are valuable to you – go into the thesaurus and find another word that maybe just as good….which will pass inspection.
Otherwise – you will be spending hard-earned marketing dollars and your email campaign will go nowhere.
THE MOST NOTORIOUS SPAM FILTER TRIGGERS
| $$$ 100% free Act Now Ad Affordable Amazing stuff Apply now Auto email removal Billion Cash bonus Cheap Collect child support Compare rates Compete for your business Credit Credit bureaus Dig up dirt on friends Double your income Earn $ Earn extra cash Eliminate debt Email marketing Explode your business Extra income F r e e Fast cash Financial freedom Financially independent Free Free gift Free grant money Free info Free installation Free investment Free leads Free membership Free offer |
Free Preview Guarantee ‘Hidden’ assets Home based Homebased business Income from home Increase sales Increase traffic Increase your sales Incredible deal Info you requested Information you requested Internet market Leave Limited time offer Make $ Mortgage Rates Multi level marketing No investment Obligation Online marketing Opportunity Order Now Prices Promise you Refinance Remove Reverses aging Save $ Search engine listings Serious cash Stock disclaimer statement Stop snoring Thousands Unsubscribe Web traffic Weight loss |
THE NOT AS NOTORIOUS SPAM FILTER TRIGGERS
| 4U Accept credit cards Acceptance Accordingly Act now! Don’t hesitate! Additional income Addresses on CD All natural Amazing Apply Online As seen on Auto email removal Avoid bankruptcy Be amazed Be your own boss Being a member Beneficiary Beverage Big bucks Bill 1618 Billing address Billion dollars Brand new pager Bulk email Buy direct Buying judgments Cable converter Call free Call now Calling creditors Cancel at any time Cannot be combined with any other offer Can’t live without Cash bonus Cashcashcash Casino Cell phone cancer scam Cents on the dollar Certified Check or money order Click below Click here link Click to remove Click to remove mailto Compare rates Compete for your business Confidentially on all orders Congratulations Consolidate debt and credit Copy accurately Copy DVDs Credit bureaus Credit card offers Cures baldness Dainty Dear email |
Dear friend Dear somebody Diagnostics Different reply to Dig up dirt on friends Direct email Direct marketing Discusses search engine listings Do it today Don’t delete Dormant Drastically reduced Earn per week Easy terms Eliminate bad credit Email harvest Email marketing Expect to earn Fantastic deal Fast Viagra delivery Financial freedom Find out anything For free For instant access For just $ (some amt) Free access Free cell phone Free consultation Free DVD Free grant money Free hosting Free installation Free investment Free leads Free membership Free money Free offer Free preview Free priority mail Free quote Free sample Free trial Free website Full refund get it now Get paid Get started now Gift certificate Great offer Guarantee Have you been turned down? Hidden assets Home employment Human growth hormone If only it were that easy |
In accordance with laws Increase sales Increase traffic Insurance Investment decision It’s effective Join millions of AmericansLaser printer Limited time only Long distance phone offer Lose weight spam Lower interest rates Lower monthly payment Lowest price Luxury car Mail in order form Maintained Marketing solutions Mass email Medium Meet singles Member stuff Message contains disclaimer MLM Money back Money making Month trial offer More Internet traffic Mortgage rates Multi level marketing Name brand New customers only New domain extensions Nigerian No age restrictions No catch No claim forms No cost No credit check No disappointment No experience No fees No gimmick No inventory No investment No medical exams No middleman No obligation No purchase necessary No questions asked No selling No strings attached Not intended Off shore Offer expires Offers coupon |
Offers extra cash Offers free (often stolen) passwords Once in lifetime One hundred percent free One hundred percent guaranteed One time mailing Online biz opportunity Online pharmacy Only $ Opportunity Opt in Order now Order status Orders shipped by priority mail Organization Outstanding values Paste Pennies a day Percent Perpetual Please read Potential earnings Presently Print form signature Print out and fax Produced and sent out Profits Promise you …! Pure profit Real thing Reciprocal Refinance home Removal instructions “Remove” Remove subject Removes wrinkles Reply remove subject Requires initial investment Reserves the right Reverses aging Risk free Round the world S 1618 Safeguard notice Satisfaction guaranteed Save $ Save big money Save up to Score with babes Section 301 Sincerely Somebody Special promotion Statements Stop snoring Urgent |
MORE DON’TS
Vertical Response, one of the most well-known contact management /e-mail broadcast software companies, offers these tips that may or may not set off official spam filters, but they tend to set off human spam filters:
- Don’t write subject lines ALL IN CAPS.
- Don’t make spelling mistakes.
- Don’t plea with people to “Open Me!”
- Don’t deceive readers with a false promise.
- Don’t give away everything in your subject line.
- Don’t use one word – like “Hi!” – as your subject line.
- Nix the punctuation!!!
- Don’t add Re: to your subject line to deceive readers.