This list of spam trigger words contains words and phrases you absolutely should NOT use when crafting your subject line or email message. Your ISP checks every single email message that runs through their system to make sure they are not aiding & abetting black-listers in the industry.

If you feel that some of these words are valuable to you – go into the thesaurus and find another word that maybe just as good….which will pass inspection.

Otherwise – you will be spending hard-earned marketing dollars and your email campaign will go nowhere.

 

THE MOST NOTORIOUS SPAM FILTER TRIGGERS

$$$
100% free
Act Now
Ad
Affordable
Amazing stuff
Apply now
Auto email removal
Billion
Cash bonus
Cheap
Collect child support
Compare rates
Compete for your business
Credit
Credit bureaus
Dig up dirt on friends
Double your income
Earn $
Earn extra cash
Eliminate debt
Email marketing
Explode your business
Extra income
F r e e
Fast cash
Financial freedom
Financially independent
Free
Free gift
Free grant money
Free info
Free installation
Free investment
Free leads
Free membership
Free offer
Free Preview
Guarantee
‘Hidden’ assets
Home based
Homebased business
Income from home
Increase sales
Increase traffic
Increase your sales
Incredible deal
Info you requested
Information you requested
Internet market
Leave
Limited time offer
Make $
Mortgage Rates
Multi level marketing
No investment
Obligation
Online marketing
Opportunity
Order Now
Prices
Promise you
Refinance
Remove
Reverses aging
Save $
Search engine listings
Serious cash
Stock disclaimer statement
Stop snoring
Thousands
Unsubscribe
Web traffic
Weight loss

 

THE NOT AS NOTORIOUS  SPAM FILTER TRIGGERS

4U
Accept credit cards
Acceptance
Accordingly
Act now! Don’t hesitate!
Additional income
Addresses on CD
All natural
Amazing
Apply Online
As seen on
Auto email removal
Avoid bankruptcy
Be amazed
Be your own boss
Being a member
Beneficiary
Beverage
Big bucks
Bill 1618
Billing address
Billion dollars
Brand new pager
Bulk email
Buy direct
Buying judgments
Cable converter
Call free
Call now
Calling creditors
Cancel at any time
Cannot be combined with any other offer
Can’t live without
Cash bonus
Cashcashcash
Casino
Cell phone cancer scam
Cents on the dollar
Certified
Check or money order
Click below
Click here link
Click to remove
Click to remove mailto
Compare rates
Compete for your business
Confidentially on all orders
Congratulations
Consolidate debt and credit
Copy accurately
Copy DVDs
Credit bureaus
Credit card offers
Cures baldness
Dainty
Dear email
Dear friend
Dear somebody
Diagnostics
Different reply to
Dig up dirt on friends
Direct email
Direct marketing
Discusses search engine listings
Do it today
Don’t delete
Dormant
Drastically reduced
Earn per week
Easy terms
Eliminate bad credit
Email harvest
Email marketing
Expect to earn
Fantastic deal
Fast Viagra delivery
Financial freedom
Find out anything
For free
For instant access
For just $ (some amt)
Free access
Free cell phone
Free consultation
Free DVD
Free grant money
Free hosting
Free installation
Free investment
Free leads
Free membership
Free money
Free offer
Free preview
Free priority mail
Free quote
Free sample
Free trial
Free website
Full refund
get it now
Get paid
Get started now
Gift certificate
Great offer
Guarantee
Have you been turned down?
Hidden assets
Home employment
Human growth hormone
If only it were that easy
In accordance with laws
Increase sales
Increase traffic
Insurance
Investment decision
It’s effective
Join millions of AmericansLaser printer
Limited time only
Long distance phone offer
Lose weight spam
Lower interest rates
Lower monthly payment
Lowest price
Luxury car
Mail in order form
Maintained
Marketing solutions
Mass email
Medium
Meet singles
Member stuff
Message contains disclaimer
MLM
Money back
Money making
Month trial offer
More Internet traffic
Mortgage rates
Multi level marketing
Name brand
New customers only
New domain extensions
Nigerian
No age restrictions
No catch
No claim forms
No cost
No credit check
No disappointment
No experience
No fees
No gimmick
No inventory
No investment
No medical exams
No middleman
No obligation
No purchase necessary
No questions asked
No selling
No strings attached
Not intended
Off shore
Offer expires
Offers coupon
Offers extra cash
Offers free (often stolen) passwords
Once in lifetime
One hundred percent free
One hundred percent guaranteed
One time mailing
Online biz opportunity
Online pharmacy
Only $
Opportunity
Opt in
Order now
Order status
Orders shipped by priority mail
Organization
Outstanding values
Paste
Pennies a day
Percent
Perpetual
Please read
Potential earnings
Presently
Print form signature
Print out and fax
Produced and sent out
Profits
Promise you …!
Pure profit
Real thing
Reciprocal
Refinance home
Removal instructions
“Remove”
Remove subject
Removes wrinkles
Reply remove subject
Requires initial investment
Reserves the right
Reverses aging
Risk free
Round the world
S 1618
Safeguard notice
Satisfaction guaranteed
Save $
Save big money
Save up to
Score with babes
Section 301
Sincerely
Somebody
Special promotion
Statements
Stop snoring
Urgent

 

MORE DON’TS

Vertical Response, one of the most well-known contact management /e-mail broadcast software companies, offers these tips that may or may not set off official spam filters, but they tend to set off human spam filters:

  • Don’t write subject lines ALL IN CAPS.
  • Don’t make spelling mistakes.
  • Don’t plea with people to “Open Me!”
  • Don’t deceive readers with a false promise.
  • Don’t give away everything in your subject line.
  • Don’t use one word – like “Hi!” – as your subject line.
  • Nix the punctuation!!!
  • Don’t add Re: to your subject line to deceive readers.