THE NOT AS NOTORIOUS SPAM FILTER TRIGGERS
4U
Accept credit cards
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Cures baldness
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Dear email |
Dear friend
Dear somebody
Diagnostics
Different reply to
Dig up dirt on friends
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Discusses search engine listings
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Hidden assets
Home employment
Human growth hormone
If only it were that easy |
In accordance with laws
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Join millions of AmericansLaser printer
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Lose weight spam
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Mass email
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Meet singles
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Message contains disclaimer
MLM
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Name brand
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Nigerian
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Offer expires
Offers coupon |
Offers extra cash
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Opt in
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Order status
Orders shipped by priority mail
Organization
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Paste
Pennies a day
Percent
Perpetual
Please read
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Print form signature
Print out and fax
Produced and sent out
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Refinance home
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Urgent |
MORE DON’TS
Vertical Response, one of the most well-known contact management /e-mail broadcast software companies, offers these tips that may or may not set off official spam filters, but they tend to set off human spam filters:
- Don’t write subject lines ALL IN CAPS.
- Don’t make spelling mistakes.
- Don’t plea with people to “Open Me!”
- Don’t deceive readers with a false promise.
- Don’t give away everything in your subject line.
- Don’t use one word – like “Hi!” – as your subject line.
- Nix the punctuation!!!
- Don’t add Re: to your subject line to deceive readers.
