Direct Marketers know that proven mail order buyers are twice as likely to respond to a direct mail offer than other consumers. Dataman Group’s Mail Order Responders list gives marketers the edge.

Dataman Group’s list of Mail Order Responders,  MOR Bank, contains 26 categories of proven mail order buyers who have purchased merchandise, magazines, or services through the mail, or who have responded to fund raising offers. MOR Bank files are matched against the National Consumer Database, and can be used with individual and census overlay demographics for even greater selectability.

MOR Bank categories:

  • Merchandise Buyers:
    • Upscale
    • Male Oriented
    • Female Oriented
    • Crafts & Hobbies
    • Gardening & Farming
    • Books
    • Collectibles & Specialty Foods
    • Gifts & Gadgets
    • General
  • Magazines & Publications:
    • Family & General
    • Female Oriented
    • Male & Sports Oriented
    • Religious
    • Gardening & Farming
    • Culinary Interests
    • Health & Fitness
  • Contributors:
    • Religious
    • Political
    • Health & Institutional
    • General
  • Do It Yourselfers
  • News & Financial
  • Photography
  • Mail Responders
  • Miscellaneous
  • Odds and Ends

*** Now available!
– e-commerce responsive households.

Consider supplementing the Mail Order Responders list data with Transactional data for an extra push!