Doctors replaced more than 1.3 million knees and 760,00 hips last year in the U.S. (BTW – I was one of them!) There is tremendous competition for joint replacement candidates. That’s why many Hospitals and Orthopedic practices use our Joint Replacement Prospects list.

I want to be clear. There is no list of people who raised their hands saying “I want someone to call me tomorrow regarding joint replacement surgery”. However, there are lists of people with arthritis. There are also lists of avid tennis players, skiers or weekend warriors who are excellent joint replacement prospects for your practice.

Nowadays, total hip and total knee replacements are commonly performed in hospitals throughout the United States. These procedures can bring dramatic pain relief and improved function.

These are Profitable Procedures and They Require Smart Marketing

These are profitable procedures for a doctor or Hospital. Consequently, you need to actively recruit new patients, instead of hoping they will find you. Direct mail is a powerful channel for branding your hospital and recruiting new patients. According to a study done by Murphy Research, direct mail drives engagement.  It’s just a fact that direct mail drives purchase groundwork and plays a central role in the purchase journey.

You can select a list of the top joint replacement prospects for Hip surgery. These are individuals with osteoarthritis and rheumatoid arthritis. Additionally, you can pre-qualify them by age and geography. Additionally, if you have a Concierge practice, you may want to overlay a high income or net worth as well.

Likewise, the list of Joint Replacement Prospects for Knee Surgery may also include osteoarthritis and rheumatoid arthritis sufferers. We can supplement with avid tennis players, runners, and sports enthusiasts, age 50-75. There is also a category we call “weekend warriors”.  This group includes participants in weekend leagues like basketball and softball.

Here is some research on the best joint replacement prospects for Hip / Knee Replacement Surgery. This way you can select the prime prospects for your marketing list.

Total Hip Replacement Surgery

This is generally reserved for those patients with osteoarthritis that is particularly severe. In some cases, severely degenerated joints are best treated by fusion.  Others are treated by replacement with an artificial joint. Consequently, if your practice does total hip replacement surgery, you should market to households with osteoarthritis.

Knee Replacement Survey

Knee replacement surgery prospects typically suffer from chronic knee pain. Often, this is caused by arthritis. Although there are many types of arthritis, most knee pain is caused by just three types. These are osteoarthritis, rheumatoid arthritis, and post-traumatic arthritis.

• Osteoarthritis. This is an age-related “wear and tear” type of arthritis. It usually occurs in people 50 years of age and older.  The cartilage that cushions the bones of the knee softens and wears away. Consequently, the bones then rub against one another. Therefore, this causes knee pain and stiffness.
• Rheumatoid arthritis. This is a disease in which the membrane that surrounds the joint becomes inflamed and thickened. This is considered a chronic inflammation. RA can damage the cartilage and eventually cause cartilage loss, pain, and stiffness. Rheumatoid arthritis is the most common form of a group of disorders termed “inflammatory arthritis.”
• Post-traumatic arthritis. This can follow a serious knee injury. It can be a fracture of the bones surrounding the knee. Similarly, it may also be caused by tears of the knee ligaments that may damage the cartilage over time. As a result, this causes knee pain and limiting knee function.

Most joint replacement patients who undergo total knee replacement are age 50 to 80. However, there are no absolute age or weight restrictions for total knee replacement surgery. Total knee replacements have been performed successfully at all ages. This includes young teenagers with juvenile arthritis to the elderly patient with degenerative arthritis.

If your practice provides these kinds of surgeries, you know there is a lot of competition for patients. Therefore, you need to be proactive. You need to market to the best possible prospects and use today’s technology to go multi-channel.

Append Email Addresses

You know that your visibility will increase exponentially the more times your prospect sees your message. We can append email addresses to a portion of your list. As a result, you can reach out to your prospects by mail, email and via social media marketing. Certainly, this expands your outreach and therefore improves your branding.

You can click HERE to see the entire range of lists for the Medical Industry.