Doctors replace more than a million hips and knees each year in the U.S. There is tremendous competition for joint replacement candidates. That’s why many Hospitals and Orthopedic practices use our Joint Replacement Prospects list.
I want to be clear. There is no list of people who raised their hands saying “I want someone to call me tomorrow regarding joint replacement surgery”. However, there are lists of people with arthritis. There are also lists of avid tennis players or weekend warriors who are excellent joint replacement prospects for your practice.
Nowadays, total hip and total knee replacements are commonly performed in hospitals throughout the United States. These procedures can bring dramatic pain relief and improved function.
These are Profitable Procedures and They Require Smart Marketing
These are profitable procedures for a doctor or Hospital. Consequently, you need to actively recruit new patients, instead of hoping they will find you. Direct mail is a powerful channel for branding your hospital and recruiting new patients. According to a study done by Murphy Research, direct mail drives engagement. It’s just a fact that direct mail drives purchase groundwork and plays a central role in the purchase journey.
You can select a list of the top joint replacement prospects for Hip surgery. These are individuals with osteoarthritis and rheumatoid arthritis. Additionally, you can pre-qualify them by age and geography. Additionally, if you have a Concierge practice, you may want to overlay a high income or net worth as well.
Likewise, the list of Joint Replacement Prospects for Knee Surgery may also include osteoarthritis and rheumatoid arthritis sufferers. We can supplement with avid tennis players, runners, and sports enthusiasts, age 50-75. There is also a category we call “weekend warriors”. This group includes participants in weekend leagues like basketball and softball.