ARTICLES
Read Dale “DataDale” Filhaber’s articles and blogs on Direct Marketing for the Water Conditioning Industry. These are great marketing resources for water dealers!
- Are You Using Engagement Marketing to Attract New Customers? – printed in February 2018 Water Conditioning Products Magazine
- How to Market Water Filtration to Millennials – printed in August 2017 issue of Water Conditioning Products Magazine
- Shifting Paradigms – Sell a Whole New Way of Thinking – printing in October 2017 issue of Water Conditioning Products Magazine
- Advertising 101 – Understanding the Basics of Facebook Marketing – printed in April 2016 issue of Water Technology Magazine
- Know Your Customer – printed in the February 2016 issue of Water Technology Magazine
- How Are You Promoting the Importance of Quality Water for Health? – published by LinkedIn Pulse Dec 28, 2015
- Are You Using the WQA Consumer Opinion Study to Improve your Marketing Results? – published by Linked In Pulse Dec 7, 2015
- Rethinking Direct Mail Offers – printed in the October 2015 issue of Water Technology Magazine
- Will MobileGeddon Affect Your Water Dealership? – printed April 27, 2015
- Post-Post-Post – Are your Facebook Posts Doing What You Want Them To? – printed March 24, 2015
- Water Quality Systems and the Toothbrush Test – printed in the Jan 2015 issue of Water Technology Magazine